I found an awesome video that shows us how to help the Earth in one hour without electricity and at the same time have fun.
Besides being fun, this is a great and creative example of how to get closer to the youth audience and how to send them more interesting, even more naughty messages in order to convince them to join the initiative Earth Hour. Well done! :)
Hi Petya
Thanks for posting the video, glad you liked it. We took the approach that something fun and cheeky would stand the best chance of being passed on, and the response has been pretty good so far!
Joe (Archipelago.co.uk)
Hi Joe,
Congratulations for the creative idea once again! :) I am sure that the feedback will be mainly positive.
Best wishes,
Petya :)