Showing posts with label ecology. Show all posts
Showing posts with label ecology. Show all posts
Viral Oil Spill In order to be creative you need to activate, surprise, scare or provoke already existing associations in people's mind. And here is one very catchy idea promoting A Cleaner Future and making us wonder what we will leave for the next generations. In the context of the BP oil spill, the agency Mark & Phil (believing in their mantra "Do Good, Create Meaning") in cooperation with the award winning multimedia postproduction house Greener Media (based in New York) created a viral video with the aim to "encourage people to find out more about clean energy sources", Advertising Age writes. The idea is really outstanding. With the aim to provoke people's attention and interest to learn more about an important topic, the viral video shows web pages being contaminated by the thick oil spill. Earth Hour 2010 I found an awesome video that shows us how to help the Earth in one hour without electricity and at the same time have fun. Besides being fun, this is a great and creative example of how to get closer to the youth audience and how to send them more interesting, even more naughty messages in order to convince them to join the initiative Earth Hour. Well done! :)
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