tag:blogger.com,1999:blog-17305258826154057092024-03-12T17:28:20.337-07:00Petya N. GeorgievaA blog about Public Relations, Mass Media, Communications, Advertising, Creativity and other catchy topics! | Едно място за идеи, пъблик рилейшънс, медии, комуникации, реклама, новини и... други интересни теми!Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.comBlogger220125tag:blogger.com,1999:blog-1730525882615405709.post-35886703329021956312010-08-31T22:21:00.000-07:002010-08-31T22:21:36.861-07:00Higher and Higher: The New Communications Blog<div class="separator" style="clear: both; text-align: center;"></div><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdvGuMIijYupOHB_Uk0CdBObU5Z5gNNxUOC-jWkp8_yTDH0hPLO2tx3RExbpRg69-mFSh3cL5JRfXZHja8Tid529zyqJ_yR2XsDkaY3yyLY77L0qmuBNHNjIumfyYt7CAqEEbHPDbfzBKF/s1600/Higher+and+Higher.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdvGuMIijYupOHB_Uk0CdBObU5Z5gNNxUOC-jWkp8_yTDH0hPLO2tx3RExbpRg69-mFSh3cL5JRfXZHja8Tid529zyqJ_yR2XsDkaY3yyLY77L0qmuBNHNjIumfyYt7CAqEEbHPDbfzBKF/s320/Higher+and+Higher.jpg" /></a></div></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Dear readers, </b></span><br />
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</span> <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I am glad to present you my new blog: </span><a href="http://www.higher-and-higher.com/"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Higher and Higher</span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">. This new blog continues the endless and dynamic dialogue on communications, PR, advertising, marketing, and creativology. But there are some changes. Indeed the new blog is an refreshing update of this blog - the address and the platform are changed, as well as the whole concept is renewed. The blog will be written only in English in order to stimulate discussion between people from all over the world who are united by their <b>passion to communicate</b>.</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span> <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Effective communication leads to higher results. No matter in which field, it is an essential key to sustainable development. Higher and Higher supports this concept. As a creator of Higher and Higher, I seek to provide useful and fruitful information: examples of best practices, creative ideas, catchy topics, interesting case studies, significant news in the field of communications, public relations, marketing, advertising, social media, and creativology. </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span> <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Being a PR specialists is not a profession, but a lifestyle. I believe in this. That’s why I am passionate about working for higher standards and results in the field of (mass) communications. My Higher and Higher blog gives me an opportunity to share my professional thoughts, opinions and impressions, to comment and analyze the fast-changing world of communication in all its aspects. All articles express my personal understandings, professional beliefs, thoughts and impressions. Hopefully, with lots of work and passion, this blog will turn into an integrated marketing communications hub.</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span> <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It will be great if you enjoy <a href="http://www.higher-and-higher.com./">Higher and Higher</a> and find interesting topics there. But I will be even happier if you engage with comments, recommendations and points of view, because feedback is the most valuable step in the communication process.</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span> <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I will be looking forward to hearing from all of you soon.</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span> <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Best wishes, </b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br />
</b></span><b> </b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Petya </b>:)</span>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-60877795215244101382010-07-13T03:49:00.000-07:002010-07-13T03:49:41.346-07:00Your Heineken<div style="text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQdzOYlWtvIXmGhoyL63PNZZzMQ9f-lc_A28xWVY1PbiSuxMeZObPmEmBz3d3tmGe45az6xZHHmnmbdw1LN5wz_i7cQUS99G7nRvDn0eG8KiyNfHyaGnvmVeMFh2quCezNy2NybhjQr6Wf/s1600/3.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="189" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQdzOYlWtvIXmGhoyL63PNZZzMQ9f-lc_A28xWVY1PbiSuxMeZObPmEmBz3d3tmGe45az6xZHHmnmbdw1LN5wz_i7cQUS99G7nRvDn0eG8KiyNfHyaGnvmVeMFh2quCezNy2NybhjQr6Wf/s320/3.JPG" width="320" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I absolutely agree with <b><a href="http://en.wikipedia.org/wiki/Jeff_Bezos">Jeff Bezos</a></b>, founder of Amazon, who says: <b>"If you focus on what customers want and build a relationship, they will allow you to make money".</b> In this sense I want to show you a nice way of building a relationship between a brand and its consumers. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.heineken.com/ie/YourHeineken.aspx">Your Heineken</a> is an option to buy 6 personalized bottles of Heineken which are designed by you. Everybody can create own bottle of beer according to what they like and prefer and may choose between several main categories of bottles design, such as: party, summer, sport, triumph, celebration, etc. You can design your own bottle by changing its color and background and adding a photo or text. </span></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a name='more'></a></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Personalizing Heineken is a way to interact with the brand and to show your own style. That's what </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">most of its fans are going to like - the opportunity to put your personal signature on the bottle of one of the world's known beer brands.</span><br />
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</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV94irB_s86H6ihEy5zxkf0QPh7sLHp96voYShoLkAl4_HU9ZhZnOGbQEJSoGpq5u-U223SsTne21m10WQFRIrKG3wUvV5Pw_xOfXUu-L7jOqfw2W279LvqWJUHtlldfXydnCZ15BLllfw/s1600/your-heineken.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV94irB_s86H6ihEy5zxkf0QPh7sLHp96voYShoLkAl4_HU9ZhZnOGbQEJSoGpq5u-U223SsTne21m10WQFRIrKG3wUvV5Pw_xOfXUu-L7jOqfw2W279LvqWJUHtlldfXydnCZ15BLllfw/s320/your-heineken.JPG" /></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Heineken marketing people did not forget that selling a product is actually a way of providing a solution to a need. On top of that, people mainly demand products with benefits that add up to the most satisfaction. By branding own and personal bottle of beer, customers will satisfy not only their need for beer consumption, buy also their need for attention, for feeling special and important. What's more, the variety of different Heineken bottle skins shows very good attention to details. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Heineken really provides an fascinating way of differentiating the brand and creating a personal connection with its customers. The beer bottle is leaving its brand "clothes" off in order to allow the clients to redesign it according their desires, fantasies, likes. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In addition, Vodka Absolut has also different limited collections of bottles for its biggest fans but Heineken has done even more: Heineken gave the customers the freedom to change the brand, to personalize it and by making it "my own bottle style", clients become friends with it. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Well done, Heineken! =) </span></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com3tag:blogger.com,1999:blog-1730525882615405709.post-79394524201267470522010-07-12T03:46:00.000-07:002010-07-12T03:46:46.113-07:004 Ways to Get Inspired<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGjXwA1i1ayP6baY8pShk7a-kFzc25t6buBIEe2qyZyekay09NgBlQ2ckc6Q02NcCfVLYVoS4aiHhftS4ZX7h7j1bm8I3erTVXC6g13375A5cnO98I3ZlME27ajbUXNBL9mZy3uKRibZ4_/s1600/new.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGjXwA1i1ayP6baY8pShk7a-kFzc25t6buBIEe2qyZyekay09NgBlQ2ckc6Q02NcCfVLYVoS4aiHhftS4ZX7h7j1bm8I3erTVXC6g13375A5cnO98I3ZlME27ajbUXNBL9mZy3uKRibZ4_/s320/new.JPG" width="145" /></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-weight: normal;"><b>Change is always a good chance to run away from the routine which is exhausting our creativity.</b></span></b></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-weight: normal;"><b></b></span>New experience</b> provides new information and impressions which are very fruitful for generating new ideas. </span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Recently I have discovered several ways which help me to seek inspiration. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Here are just several examples which can easily affect your ideas productivity. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I hope they may work for you <b>too</b>. </span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">On the other hand, I will be grateful, if you share some other inspiring activities which can refresh our thinking boxes with new ways of generating creativity. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a name='more'></a></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">1.</span><span class="Apple-tab-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Change your social environment</b>. Travel, visit new places, small towns or other cities. Interact with variety of different people. You will definitely find out something you haven’t paid attention to it before or something completely new for you. I am amazed how travelling even within your own country can turn into a meeting with something absolutely unknown. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">2.</span><span class="Apple-tab-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Change the mean of transport you use in your everyday life</b>. Travel by bus or use the underground. Choose different routs everyday. Go on foot or try cycling. By doing this you will pass by different sceneries of the urban life and you may discover something interesting. At least, you can observe different outdoor advertisements, tendencies, people, and views. Whenever I change my rout to the office I am fascinated by something new that I haven’t seen before. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">3.</span><span class="Apple-tab-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Read something different</b>. Read more about other cultures which are quite distinguishable to your own. The last two books I read are (1) Turkish historical novel and (2) Italian short stories. Well, it was rather new for me and refreshing for my ideas brain-machine :) </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The same rule is valid for magazines, newspapers, blogs and websites we read constantly in our everyday life.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">4.</span><span class="Apple-tab-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">And something quite surprising: <b>Spend some time with children</b>. Play with them, interact with them, and watch their actions and reactions. They perceive the world in different perspective. They see it in very various ways than the adults do. Therefore this may be very helpful for creating some interesting ideas. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I consider these 4 activities may help a lot in those “out-of-inspiration-and-ideas” times when your brain just does not want to function creatively. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Change is always a good chance to run away from the routine which is exhausting our creativity.</b> Everything unknown, surprising or forgotten can be discovered during the process of experimentation and change. Just be brave, enthusiastic and try it out :) And do not forget to share some useful information here with me. </span></div><div style="text-align: justify;"><br />
</div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com1tag:blogger.com,1999:blog-1730525882615405709.post-34088395546296039712010-07-11T05:47:00.000-07:002010-07-11T05:50:48.556-07:00Viral Oil Spill<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaDVmU9zYSVBLK6QU9qT6e5YWCiESELWffs6FB_MBjPUTLaHn4WClbJ2pNB1VosheeJkNfV9TWNqnQTe7ao0DxRwsvTaTNZtRQGJ7v83HnB5eCRjsz-FXTg6y4NMn4U5j55nWmMQUrB3Ic/s1600/oil-spill.bmp" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaDVmU9zYSVBLK6QU9qT6e5YWCiESELWffs6FB_MBjPUTLaHn4WClbJ2pNB1VosheeJkNfV9TWNqnQTe7ao0DxRwsvTaTNZtRQGJ7v83HnB5eCRjsz-FXTg6y4NMn4U5j55nWmMQUrB3Ic/s320/oil-spill.bmp" /></a></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In order to be creative you need to activate, surprise, scare or provoke already existing associations in people's mind.</span></b></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">And here is one very catchy idea promoting </span><a href="http://acleanerfuture.org/"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: black;">A Cleaner Future</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> and making us wonder what we will leave for the next generations. In the context of the BP oil spill, the agency <a href="http://www.markandphil.com/">Mark & Phil</a> (believing in their mantra "Do Good, Create Meaning") in cooperation with the award winning multimedia postproduction house <a href="http://www.greenermedia.com/">Greener Media</a> (based in New York) created a viral video with the aim to "encourage people to find out more about clean energy sources", Advertising Age <a href="http://adage.com/goodworks/post?article_id=144853">writes</a>. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The idea is really outstanding. With the aim to provoke people's attention and interest to learn more about an important topic, the viral video shows web pages being contaminated by the thick oil spill. </span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a name='more'></a></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It occurred that it is very easy to create your own oil spill. (As it is easy to destroy the nature too). </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">You just go to </span><span class="Apple-style-span" style="line-height: 18px;"><a href="http://instantoilspill.com/" style="text-decoration: underline;" target="_blank"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: black;">instantoilspill.com</span></span></a></span><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> and </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">enter a link of a web page where you want to spread some oil and as you can see from the print-screen above - my blog was really "oil-damaged" with the black substance. After you preview your own oil spill and </span><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">if you are worried</span></i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> about the future of the environment, you may learn more from the website <a href="http://instantoilspill.com/">http://instantoilspill.com/</a> and support the cause by sharing it with friends. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">A Cleaner Future explains that its mission is to "</span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">provoke, inspire, and provide information about alternative and renewable energy sources." They say: "We're not experts on what should be done, we're just concerned citizens that want there to be an earth for our children and many future generations to come". More facts and information you can get from </span><a href="http://en.wikipedia.org/wiki/Renewable_energy"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: black;">here</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">. What's more, you can become a <a href="http://edition.cnn.com/2010/US/04/30/impact.oil.spill/index.html?fbid=H4v6zbC0rXi">Volunteer</a>, if you consider you can be helpful. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The results from the viral video up to now: During the first week after the launch of the viral video, 280 000 unique visitors have created almost 500,000 virtual oil spills over different web pages. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>The viral idea works <span class="Apple-style-span" style="color: red;">because</span>:</b></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">1. It is connected with <b>actual international problem</b> which is currently (and still) in the top news.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">2. It is <b>simple, attractive and ironic</b>. (People love irony and sarcasm.) </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">3. It is <b>easy to promote</b> the video.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">4. <b>Good timing and fast reaction</b>: this viral video is just on time in the context of the world news and raised attention towards the BP oil spill.</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 18px;">I hope that there will be some results measurement tools after a certain period which will evaluate the impact of the viral video and will present its awareness-raising effect in numbers. </span></span></div><div style="text-align: justify;"></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-29522557043785051342010-06-30T00:27:00.000-07:002010-06-30T00:27:21.677-07:00How to Create Sticky Ideas?<div style="text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUBMHuCn1Sq7g78AC38Ei2E9AIbQXbplp7oVTFNnuy0DVMUdJvJLXvAcQzPcuGD9goZ8lm_0Dp7z6j2IGhcDcKCPvQPT4EnaOXMGT3paLZshUwWn0wXNtSwjgkAi-e5KGoOtR204dY5Kog/s1600/100_1012.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUBMHuCn1Sq7g78AC38Ei2E9AIbQXbplp7oVTFNnuy0DVMUdJvJLXvAcQzPcuGD9goZ8lm_0Dp7z6j2IGhcDcKCPvQPT4EnaOXMGT3paLZshUwWn0wXNtSwjgkAi-e5KGoOtR204dY5Kog/s200/100_1012.JPG" width="200" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I have always craved for a magical formula for creating gooooood ideas. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It occurred that there is a real formula which is pretty useful and very helpful. You just need to know 6 essential principles for creating the best idea which will catch the attention and will be remembered. And thanks to Chip & Dan Heath I discovered 6 life-saving navigators which are the perfect guide when you are out of creativity. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">SUCCESs – this is the name of the precious formula which consists of 6 principles which should be followed in order to generate fantastic ideas. </span></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a name='more'></a></span><br />
<div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>SUCCESs is the abbreviation of: </b></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Simple </b></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Unexpected</b></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Concrete</b></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Credible </b></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Emotional</b></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Stories (storytelling) </b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">That means good ideas are simple, unexpected, concrete, credible, emotional or are told as stories. All of these 6 factors can help you when you are lost in the process of generating cool ideas. I should confess that I immediately and intentionally tried some of the principles at work when working with journalists and providing them information. And judging by the results and the high media interest which was provoked towards a campaign that I am responsible for, I may conclude that these principles work when used properly! We just have to know them and remember them as rules which will navigate us in the process of creating ideas.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">And “Made to Stick” is already my favorite book because it gave me clever tricks how to transform an idea into a fantastic idea. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Good things happen accidentally. That’s how I understood about this book. One day I discovered an interesting article presenting “Made to Stick” and the title sounded really sticky to me. I wanted to read this book because from time to time I was suffering from creativity hunger and inspiration. The book provides not only clever and useful ideas how to be creative but the authors also show how some not so good ideas can be transformed according the SUCCESs principles. It is absolutely easy readable and fascinating. For sure, it is one of the most essential books for communication specialists. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">If I have my own PR agency, for example, it will be the “must-read” book for everybody of the team…</span></div><div style="text-align: justify;"><br />
</div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com4tag:blogger.com,1999:blog-1730525882615405709.post-68515636027154391482010-06-29T00:40:00.000-07:002010-06-29T00:43:41.135-07:00Andy Green: Interactivity Provides More Opportunities for PR People<div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgufuNJlMEGDHKnR2ttOfFvohZ7MWfUSx5tK4gS4Kn-dhlcB0yKCMVO4giHCUO1c9mOFKGVHUfo_TaTjWnCobWXvjvUAhxEA6U1UH8BIaUn5zkD-e0HqJI4pR_QBEZWpZOISTwTSUs258T-/s1600/andy-green.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgufuNJlMEGDHKnR2ttOfFvohZ7MWfUSx5tK4gS4Kn-dhlcB0yKCMVO4giHCUO1c9mOFKGVHUfo_TaTjWnCobWXvjvUAhxEA6U1UH8BIaUn5zkD-e0HqJI4pR_QBEZWpZOISTwTSUs258T-/s320/andy-green.jpg" width="320" /></a><span style="font-size: small;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"><b><span class="Apple-style-span" style="font-weight: normal;"><b>Andy Green: </b></span></b></span></span><b><span class="Apple-style-span" style="font-weight: normal;"><i>"Curiosity Develops Our Creativity"</i></span></b><br />
<br />
<span style="font-size: small;"><a href="http://www.andygreencreativity.com/"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"><b><span class="Apple-style-span" style="font-weight: normal;"><i></i></span></b></span>Andy Green</a> is a</span>uthor, international conference speaker, trainer, facilitator, and Brand PR consultant who was the guest speaker during the <a href="http://petya-georgieva.blogspot.com/2010/06/creativity-matters-creativity-days-2010.html">Creativity Days</a> (check out what I have already written about it). Andy Green is an expert on flexible thinking, creativity, and communications and lectures around the world on these subjects. I am glad that I had the opportunity to ask Andy Green several questions in the contex of these topics.<b> </b><b>Here is a short interview with him about creativity, current tendencies in PR and personal brandcasting:</b><br />
<b><a name='more'></a></b><b>Are you writing a new book? And can I write the introduction? Of course, that’s a joke :) </b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> <br />
That will be a good collaboration. :) Well, I have 3 or 4 ideas for books ranging from a children's book up to a book about how to use the London Underground. I have lots of ideas and I want to write another books about flexible thinking, opportunities spotting and personal brandcasting.</span><br />
<span style="font-size: small;"><br />
</span><br />
<span style="font-size: small;"></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>Could you name one everyday activity which can develop our creativity?</b><br />
<br />
Curiosity. Just seek inspiration from any and every opportunity.<br />
<br />
<b>I’m happy that one your <a href="http://www.behindthespin.com/news/pr-professional-profile-andy-green">PR strategy </a>saved Treats Ice Cream from closure because ice cream is always essential especially in the summer. But I wonder: What are the 3 top essential abilities that PR professionals working in the current digital world should have?</b><br />
<br />
It is a key ability to use technology and certainly social media. I would say talso o have awareness of brand communication, knowing about your brand, what its story, what its narrative. I think its grate potential for PR people to become more important in communications and to be leading people in shaping, creating, modeling the organizations’ brand narrative, the brand story, rather than just being a messenger.<br />
<br />
<b>Is social media helping the PR people to be more creative or makes them lazier?</b><br />
I think it's helping them to be more creative improving their networking and connectivity. Also introducing urgency in communications. But the negative is that it makes them more short-term focused. <br />
<br />
<b>I like your term “personal broadcasting” and my next question is in this context. What would you advise recent graduates in the field in order to popularize themselves as PR brands?</b><br />
<br />
Firstly, manage your brand. Define what are your icons</span><span style="font-size: small;">. And then identify your connectors – who are the people who are going to create opportunities for you.<br />
<b><br />
And last but not least, how do you see the global development of public relations industry?</b><br />
<br />
I see much grater interactivity. My trip to Australia highlighted that. We have a partnership with an Australian agency, and when we go to bed these people just start working and that makes us an 24-hour agency. And the interactivity provides more opportunities. </span><br />
<span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b>Photo: <a href="http://www.flickr.com/photos/apeironacademy/">http://www.flickr.com/photos/apeironacademy/ </a></b></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com2tag:blogger.com,1999:blog-1730525882615405709.post-79687379388206346472010-06-28T03:30:00.000-07:002010-06-28T03:30:29.455-07:00Creativity Matters | Creativity Days 2010 with Andy Green<div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-EbhqaArTYtca3y2DE7GObN74kObzRkmS7HCUeploUsWJw6LEYFiUr6T6MrxVXT3TSnYUQ3jEmWszpsb91xmNMU65qqLxpydYSd1FU660uO5ZeSBVLdGFg9dc7LCK2h9SzLEaRUxjv5Ck/s1600/picture-8.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-EbhqaArTYtca3y2DE7GObN74kObzRkmS7HCUeploUsWJw6LEYFiUr6T6MrxVXT3TSnYUQ3jEmWszpsb91xmNMU65qqLxpydYSd1FU660uO5ZeSBVLdGFg9dc7LCK2h9SzLEaRUxjv5Ck/s320/picture-8.png" /></a></div><span style="font-size: small;"><i>As a woman I worry a lot. That's why I find this so true and so inspiring: </i><b><br />
</b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>We are all good at worrying and creating different scenarious in negative mood in our minds. This means we are all good in creativology*. </b> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">That was one of the main ideas presented by Andy Green during the <a href="http://www.bcreative.bg/?p=pages&id=3">Arena of Creativity</a>. </span><br />
<br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><a name='more'></a><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Arena of Creativity was a part of a major and very interesting project - Creativity Days which took place for the first time in Sofia, Bulgaria. </span><a href="http://www.bcreative.bg/?p=pages&id=1"><strong style="font-weight: normal;">Creativity Days 2010</strong></a> is an event dedicated to creativity as a personal skill that can be developed and used in every aspect of one's life. It <span style="font-size: small;">was organized by <a href="http://apeironcommunication.com/">Apeiron Communication</a> (a Bulgarian PR agency) and will be continued in 2011 when the Creativity Days 2011 will happen between 15th and 21st of April, 2011.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">The special guest and lector of Creativity Days 2010 was <a href="http://www.bcreative.bg/?p=pages&id=2">Andy Green</a> - </span>a world-leading creative marketing and public relations strategist from the United Kingdom. He spoke very enthusiastically and spread lots of inspiration.</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><b>Andy Green explained that creativity equals:</b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><b><br />
</b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><b>psychology + i marketing + i history = creativity</b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><b><br />
</b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><b>(where i stands for IDEA)</b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">What's more, he also revealed 5 myths which generally are big obstacles for creativity:</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span><b><span style="font-size: small;"> </span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><span style="font-size: small;"></span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><span style="font-size: small;">Myth 1: It's about artists</span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">We are all artists in whatever field we work. Do not forget: <b>you</b> and your way of thinking are the biggest enemies of your creativity. </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><span style="font-size: small;">Myth 2: It's about big ideas</span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Creativity is not only about big ideas. Therefore it is very very wrong to say "We need a big idea". This way of thinking is unhelpful and</span><span style="font-size: small;"> usually </span><span style="font-size: small;">has just the opposite effect on people. For example, look at the picture above - it just shows a small idea realised in very creative way.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><span style="font-size: small;">Myth 3: It's about outside the box thinking</span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">There is no such a thing as "outside the box thinking". According to Andy Green there are different boxes - bigger and smaller boxes. When thinking in a bigger way, you see more opportunities. But if there is a completely new and different idea, it just means that it's coming out of a different box. </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><span style="font-size: small;">Myth 4: <a href="http://en.wikipedia.org/wiki/Lateral_thinking">It's about Lateral thinking</a></span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Random thinking and jumping thoughts are also very useful when searching for creative ideas and decisions. Just let your thoughts go in different directions. Do not stop them.</span><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><span style="font-size: small;"> </span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><span style="font-size: small;">Myth 5: It's a luxury</span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Nonsence. Creativity is a fundamental thinking tool to manage our future. </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Last but not least, Andy Green said something that I just loved and I find it for the perfect end of this post:</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><span style="font-size: small;">Be flexible and ask questions! </span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><i><span style="font-size: small;">*Creativology is the science of creativity. </span></i></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-32904399535400557982010-06-17T12:26:00.000-07:002010-06-17T12:32:17.767-07:00Absolut Survivor!<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #0b5394;">This is my current phone wallpaper! Because I dream about the beach and the sea and the sun and ...</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #0b5394;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #0b5394;">And I love this ad! I'm gonna feel like an absolute survivor when I finish with all the exams and the final dissertation... :) </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a name='more'></a></span><br />
<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #0b5394;">Isn't this an absolutely good print ad?</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2j7IiYHqvmOljK__Y1DryOBt-Fd1eBfsAkvC5D3HTMNpIyP1QJmirCbE6KfzVpuy9L6Jjf5KOVpN2d1PiEMmwYQRiZOwKsgVjW-Kz0-gvSnVIioe0h8CGSPvPx4I1sC4Vf6P3UgsryC6W/s1600/Absolut-SURVIVOR-large.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2j7IiYHqvmOljK__Y1DryOBt-Fd1eBfsAkvC5D3HTMNpIyP1QJmirCbE6KfzVpuy9L6Jjf5KOVpN2d1PiEMmwYQRiZOwKsgVjW-Kz0-gvSnVIioe0h8CGSPvPx4I1sC4Vf6P3UgsryC6W/s640/Absolut-SURVIVOR-large.jpg" width="492" /></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com3tag:blogger.com,1999:blog-1730525882615405709.post-83705486200271587532010-06-16T23:53:00.000-07:002010-06-16T23:54:49.919-07:00How to Keep Current in PR?<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYhKDh1RqJufuTfYKrpRZrHsmktkxiD1onvzb5_kD42zrwSvyLbDBKtiEDR8lBcGX4Hfh3qfgfhtLsM68M3rPO20GC6OyRZ9eQulWQiD2oKWvXYpGDKtZA_3Xdn_X-9LG3QDutlEvbPba6/s1600/tvSet.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYhKDh1RqJufuTfYKrpRZrHsmktkxiD1onvzb5_kD42zrwSvyLbDBKtiEDR8lBcGX4Hfh3qfgfhtLsM68M3rPO20GC6OyRZ9eQulWQiD2oKWvXYpGDKtZA_3Xdn_X-9LG3QDutlEvbPba6/s200/tvSet.jpg" width="200" /></a></div><div style="text-align: justify;">Self-preparation is vital if you aim to be a good PR professional. And nowadays we can learn a lot if we know how to use proper sources of information. </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">That's why I want to share with you something very helpful. <a href="http://publicrelationsmatters.com/2010/06/15/five-ways-to-keep-current-in-public-relations/">I found this very useful article summing up the best we can do in order to keep informed in the field of Public Relations</a>. I am sure that if we follow these practices we can obtain fruitful and topical information and knowledge which are of extreme importance for the work of PR specialists. </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><a name='more'></a></div><div style="text-align: justify;">According to <a href="http://publicrelationsmatters.com/about-2/">Barbara Nixon</a>, the author of the article, these 5 good practices are essential for every PR pro and especially for the juniors. <b>Listen to PR podcasts, subscribe to PR newsletters, follow PR pros on Twitter, read PR blogs, and watch the news on TV</b> if you want to be a real PR professional. Implemented in everyday life, these 5 basic activities will help us to be informed and to stay tuned with news and new global tendencies in the field. </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">What's more, I am very impressed by the <a href="http://tweepml.org/Starter-Pack-for-PR-Students/">Twitter Starter Pack Up for PR Students</a> which includes the twitter profiles of important PR pros, bloggers, blogs, podcasts, news agencies, PR organizations, etc. </div><div class="separator" style="clear: both; text-align: center;"></div><div style="text-align: justify;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht-ocYmZaio2cAXijnoPKPPlHj21HStzJQ5sAgM3-DOXpc-3qyQbSLulljwk0sdMP6tejQjPIkPsZgWeikQ9t6EjUMlI9MRgz0yCzK6-o_pKt-WqkbQZWBn_XiiBlShKP-6IymwcwJ5ThP/s1600/twitter-pack.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht-ocYmZaio2cAXijnoPKPPlHj21HStzJQ5sAgM3-DOXpc-3qyQbSLulljwk0sdMP6tejQjPIkPsZgWeikQ9t6EjUMlI9MRgz0yCzK6-o_pKt-WqkbQZWBn_XiiBlShKP-6IymwcwJ5ThP/s400/twitter-pack.bmp" width="400" /></a></div><div style="text-align: justify;"><br />
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</div><div style="text-align: justify;">In addition, interest and curiosity are leading success factors for the PR people. So be interested and stay informed because information is very powerful resource. </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">And last but not least, I add: Think global, act local.</div></span>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-65964228689996703482010-06-10T00:00:00.000-07:002010-06-10T00:14:22.732-07:00Wrangler: Clothes off<div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmR2iKIRL7m4Ff5vbR1C2jhP7lMSN77DGf3ghEPPHRB4Vn161Z-wmrNUttE9_62aJzL3blDXv75pYoYxerKWZIypaPOLagWJk2th1wMk2UM8c0UaoJUrhkB87e9g7-8RQ1pdrwz1w-oeEi/s1600/denim.bmp" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmR2iKIRL7m4Ff5vbR1C2jhP7lMSN77DGf3ghEPPHRB4Vn161Z-wmrNUttE9_62aJzL3blDXv75pYoYxerKWZIypaPOLagWJk2th1wMk2UM8c0UaoJUrhkB87e9g7-8RQ1pdrwz1w-oeEi/s200/denim.bmp" width="200" /></a>Wrangler creatively presents its Blue Bell Jeans spring / summer 2010 collection with a new website which is produced by the <a href="http://www.kokokaka.com/">Swedish interactive agency Kokokaka</a>. </div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> </span></div><div style="text-align: justify;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The catalog is interactive and you can undress a model or pull him around with a simple drag of the mouse. It allows the visitors to interact with the model while previewing the clothing in action. The site also provides soundtrack and video clip of the best scenes.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a name='more'></a></span></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Kokokaka won two Bronze Pencils with this creative idea during the </span><a href="http://www.creativeweeknyc.org/"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Creative Week in New York</span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> (10-16 May, 2010) - one of the most prestigious international design competition which honors the year's best agencies in print design, environmental design, corporate identity, publication design, and package design, with Gold, Silver and Bronze Pencils.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span> </div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It's really funny and creative and changes the style of the traditional catalog templates. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><a href="http://eu.wrangler.com/bluebell/#/collection"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Check it out.</span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> :)</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh48-oCekl7MTsqsTLqENvlVdeWSKTdNfr2Jsfo3iSITbsOFmeRvrpbFxJFdcLAAKl2xDNWvJtrxU11wmrGH3dCutvY-m8xNEBJZroVx_KNILJJj1r3GbycoEAWUAMQcvCHcthCDPj4sgd7/s1600/wrangler.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh48-oCekl7MTsqsTLqENvlVdeWSKTdNfr2Jsfo3iSITbsOFmeRvrpbFxJFdcLAAKl2xDNWvJtrxU11wmrGH3dCutvY-m8xNEBJZroVx_KNILJJj1r3GbycoEAWUAMQcvCHcthCDPj4sgd7/s320/wrangler.JPG" /></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com3tag:blogger.com,1999:blog-1730525882615405709.post-74192347598766454332010-06-08T00:57:00.000-07:002010-06-08T00:59:51.216-07:00Creativity Inspires<div style="text-align: justify;"><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I need a dose of <span class="Apple-style-span" style="color: #cc0000;"><b>inspiration</b></span>. And a dose of creativity, please! </span></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">And when feeling loss of creativity and inspiration, I just love to look for out-standing ads... Here's what I found today. Pretty good...</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">These two print ads are released this month.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoTvUvuFDVQHMh4rQxkiJ3rq3KMlGoGoKGWDMVHUu20Xh0mTE4XVX3YBYhDBdAlUJNhiQx1rNMb1WZLvp2sF1R6YnLcpQqVzApTOKe-stckzPxWoGw9OTyisP2kF9NH4Awo9aOBx_lpt3a/s1600/RVB-jpg-goodformat-adsoftheworld-chantier.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoTvUvuFDVQHMh4rQxkiJ3rq3KMlGoGoKGWDMVHUu20Xh0mTE4XVX3YBYhDBdAlUJNhiQx1rNMb1WZLvp2sF1R6YnLcpQqVzApTOKe-stckzPxWoGw9OTyisP2kF9NH4Awo9aOBx_lpt3a/s400/RVB-jpg-goodformat-adsoftheworld-chantier.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3e88q0N7PrgV9ozsh1DjzNMufmsWmVtuKOBtFAamTlZyao235bh-e4JveHe22CoRD8QOT2RPpQWbq1q1GxSTWcVHvLPFSvTfcmB4MO_svH5d6cpVNd8dxar4FMR4sEIv2YjvH1fM8C0cU/s1600/RVB-jpg-goodformat-adsoftheworld-rungis.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3e88q0N7PrgV9ozsh1DjzNMufmsWmVtuKOBtFAamTlZyao235bh-e4JveHe22CoRD8QOT2RPpQWbq1q1GxSTWcVHvLPFSvTfcmB4MO_svH5d6cpVNd8dxar4FMR4sEIv2YjvH1fM8C0cU/s400/RVB-jpg-goodformat-adsoftheworld-rungis.jpg" width="400" /></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><div style="text-align: justify;"><b>Who would offer bad service to these guys?</b></div><div style="text-align: justify;">Renault Pro+, the custom made service for pros.</div><div style="text-align: justify;">Advertising Agency: Publicis Conseil, Paris, France</div><div style="text-align: justify;">Published: June 2010</div><div>_________________________________________________________________________</div><div><br />
</div><div>And the Perrier campaign "Refreshingly Unique" is so striking... although it is from the last year I still found it cool... especially while working in the office during summertime...</div><div><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwZJAugmE5iybVUzYu0L_fr-2OVMTWrpLAdTvuU6qz7YeYqPU9swkZU69-KxnUTf4OCMQMRsNHxsjem2alt1Mtwiz5GWiPlfjnkD_a3XRhtzLPO3JH1cHOa2jbLLOE3MWmf2a0ky0gVCGw/s1600/Perrier_Tennis_4x3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwZJAugmE5iybVUzYu0L_fr-2OVMTWrpLAdTvuU6qz7YeYqPU9swkZU69-KxnUTf4OCMQMRsNHxsjem2alt1Mtwiz5GWiPlfjnkD_a3XRhtzLPO3JH1cHOa2jbLLOE3MWmf2a0ky0gVCGw/s400/Perrier_Tennis_4x3.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim8OxZrLCpf5KZYU6SAemMXRn7xCky9cPPY6TkHYszbuNSeMJwR9MOdHAGMeDqlbr73PqMhUITFm5kilV4C6KyUWkTmJ__iZliZEtqG_6_Fz0J9J0aj5ryi4k1jdeaoyLhauIwKq1toFgw/s1600/Perrier_Plage_4x3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim8OxZrLCpf5KZYU6SAemMXRn7xCky9cPPY6TkHYszbuNSeMJwR9MOdHAGMeDqlbr73PqMhUITFm5kilV4C6KyUWkTmJ__iZliZEtqG_6_Fz0J9J0aj5ryi4k1jdeaoyLhauIwKq1toFgw/s400/Perrier_Plage_4x3.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ1t6qbqtb2n2Aon67IT4xvY0qAHhrPi3deyz49yIyW31AmOa14bxJu3MQ8XHRmjU8k4Y4o9g1At4eU-sA1uG9257X9P4uNMcF9SlRfkXKj-gzcgaa4lv37rsq3HaCNIrSL9LgCsmkInU6/s1600/Perrier_Boite_4x3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ1t6qbqtb2n2Aon67IT4xvY0qAHhrPi3deyz49yIyW31AmOa14bxJu3MQ8XHRmjU8k4Y4o9g1At4eU-sA1uG9257X9P4uNMcF9SlRfkXKj-gzcgaa4lv37rsq3HaCNIrSL9LgCsmkInU6/s400/Perrier_Boite_4x3.jpg" width="400" /></a></div><br />
Advertising Agency: Ogilvy Paris France</div><div>Published: April 2009</div><div><br />
</div></div></span>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-86354465121147050222010-05-20T07:21:00.000-07:002010-05-20T07:22:04.760-07:00The Magical Classroom<div style="text-align: justify;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Education, curiousity and creativity are best friends. That's why I loved this video the moment I saw it - it makes me want to go again to school and study with enthusiasm and curiosity... </span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"></span><span class="Apple-style-span" style="border-collapse: separate; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: 12px; white-space: pre;"></span></span></div><div style="text-align: justify;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"></span></div><div style="text-align: justify;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><a href="http://www.blogger.com/%3Cobject%20width=%22580%22%20height=%22360%22%3E%3Cparam%20name=%22movie%22%20value=%22http://www.youtube.com/v/dLdHbtuCIyY&hl=en_US&fs=1&border=1%22%3E%3C/param%3E%3Cparam%20name=%22allowFullScreen%22%20value=%22true%22%3E%3C/param%3E%3Cparam%20name=%22allowscriptaccess%22%20value=%22always%22%3E%3C/param%3E%3Cembed%20src=%22http://www.youtube.com/v/dLdHbtuCIyY&hl=en_US&fs=1&border=1%22%20type=%22application/x-shockwave-flash%22%20allowscriptaccess=%22always%22%20allowfullscreen=%22true%22%20width=%22580%22%20height=%22360%22%3E%3C/embed%3E%3C/object%3E"><object height="360" width="480"><param name="movie" value="http://www.youtube.com/v/dLdHbtuCIyY&hl=en_US&fs=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dLdHbtuCIyY&hl=en_US&fs=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="360"></embed></object></a></span></div><div style="text-align: justify;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><br />
<a name='more'></a>This video is pretty successful, interesting, informative, creative and I watched it several times. It is called "The Magical Classroom" and is created and produced by the Canadian agency <a href="http://www.sharpeblackmore.com/">Sharpe Blackmore Euro RSCG</a> (their website is soooo good). That's why I recommend it. Just watch it to see how the world around us can be explained to the children. Don't forget that practical studying provokes our curiousity and is always more sucessful than rough theory. And what's more, it is always better to learn while playing. </span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">The video popularizes the SMART Board - an interactive whiteboard which works with a computer and is controlled by a touch screen. You can find out more about this educational product by clicking <a href="http://here./">here.</a><a href="http://us.smartloveoflearning.com/"></a></span></div><div style="text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfPzoAQyU6MfpIY37xebN3TR64StHjd1LdS4ltFOxLr5I0Xx9fbLLH7_1Z4jJ2RO8EJERjM3HuZ5lcuQ5IXnQ3G4F14tmUrtBsXb1v9XUjLeRuFqLBFzkUuyCoc1GRZsn1JG1E_kslFMzj/s1600/smartsitee.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfPzoAQyU6MfpIY37xebN3TR64StHjd1LdS4ltFOxLr5I0Xx9fbLLH7_1Z4jJ2RO8EJERjM3HuZ5lcuQ5IXnQ3G4F14tmUrtBsXb1v9XUjLeRuFqLBFzkUuyCoc1GRZsn1JG1E_kslFMzj/s320/smartsitee.JPG" /></a></div><div style="text-align: justify;"><br />
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</div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-27498691801096151802010-05-17T02:52:00.000-07:002010-05-17T12:19:15.284-07:00Реклама на Passat "блъска" Дневник.бг :)<div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Както си четеш dnevnik.bg и излиза един Volkswagen Passat, който ти "смачква" цялата страница. </span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Малко агресивно, но доста креативно! :) </span></div><div class="separator" style="clear: both; text-align: justify;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHHrcSQl1vYhLl1aKDRRt7lAE5_6oMXI8ObB4IMWw6_AqbsGnaaRbCddPzy_80kZ5JOxQg7DeUGLessTyMjqgEN0xNBSms-5D51uwYaNkeCZ_6RVOx_Jgmb6N7EQA3T8Y5akQCN_8u6kF1/s1600/dnevnik1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="306" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHHrcSQl1vYhLl1aKDRRt7lAE5_6oMXI8ObB4IMWw6_AqbsGnaaRbCddPzy_80kZ5JOxQg7DeUGLessTyMjqgEN0xNBSms-5D51uwYaNkeCZ_6RVOx_Jgmb6N7EQA3T8Y5akQCN_8u6kF1/s400/dnevnik1.JPG" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrTg7uWlY-zUEgMvwCUwZETmUlcgtFxs_FFIWzaf2WlaKWjyjF5CcR6u36MXQMarZA9xiMRNKMRHpNVo_hYDLYB2QDehvtSYMCepUQfqRoi2ogm0MQ7XIXw6OBdRSCcCtRViOm5VNWIAVu/s1600/dnevnik2.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrTg7uWlY-zUEgMvwCUwZETmUlcgtFxs_FFIWzaf2WlaKWjyjF5CcR6u36MXQMarZA9xiMRNKMRHpNVo_hYDLYB2QDehvtSYMCepUQfqRoi2ogm0MQ7XIXw6OBdRSCcCtRViOm5VNWIAVu/s400/dnevnik2.bmp" width="400" /></a></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com4tag:blogger.com,1999:blog-1730525882615405709.post-33988188501489629902010-05-16T13:43:00.000-07:002010-05-16T13:55:40.055-07:00The Art of Direct Marketing<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I was amused by an effective way of promoting a new fragrance. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Just in time for the summer, Calvin Klein presented creatively the new men's fragrance "Eternity Aqua" to the British customers. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">And what did from Calvin Klein do?</span><br />
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</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">They produced small stylish bottles of mineral water and put on them stickers with the name of the perfume. What's more - they added "scratch and sniff" option to the bottle's sticker. And these bottles were distributed by promoters to the London's citizens. CK got extra gains because the days of the promotions were really hot so everybody was grateful to receive a bottle of cool water. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a name='more'></a></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">When I think about it - if you produce a perfume called "Aqua", it is absolutely logical to associate it with mineral water and as a result to distribute mineral water. But still the whole idea is striking and new for the customers which is a guarantee to attract their attention.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In addition, the necessity of water can be compared with the necessity of a nice perfume... :)</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqCOprOZ-Kn0377dlV92bnjiNZ1IlC9c5kILsTAe7Bg6JgVDbWSL5wiavYvs53AQb8xa345ZlwlpIdwEM9RSkJEdPZ9IDl8CF1a9P0yycjyOHSF1EWQQtUeaCt5X45S2hKnbeHvw8xPR96/s1600/100_0930.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqCOprOZ-Kn0377dlV92bnjiNZ1IlC9c5kILsTAe7Bg6JgVDbWSL5wiavYvs53AQb8xa345ZlwlpIdwEM9RSkJEdPZ9IDl8CF1a9P0yycjyOHSF1EWQQtUeaCt5X45S2hKnbeHvw8xPR96/s320/100_0930.JPG" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3SC8iwogj9n0Ewi9QtVIh0SLKnQZPpnMeqpGg3ICGI8Uhbk8P8XnqBjCCzsEKBuMv-B6w5yJAleVYZ3OxM5BY3x9oGbZB2NBocQEmtldudkBm2rHq-N3guPQL56-aSZcBU5AU1HRHSm0y/s1600/100_0931.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3SC8iwogj9n0Ewi9QtVIh0SLKnQZPpnMeqpGg3ICGI8Uhbk8P8XnqBjCCzsEKBuMv-B6w5yJAleVYZ3OxM5BY3x9oGbZB2NBocQEmtldudkBm2rHq-N3guPQL56-aSZcBU5AU1HRHSm0y/s320/100_0931.JPG" /></a></div><br />
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</span></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-29446870744253606742010-05-11T04:58:00.000-07:002010-05-11T07:00:45.220-07:00Mtel наруши авторски права на блогър<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">На почивка съм в Лондон, но като истински PR специалист си проверявам редовно мейла. (хе-хе) :) И хоп - изведнъж изкочи нещо, което ме шокира, изненада и дори възмути. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">На 11 май в 1:34 българско време получавам информация до медиите, изпратена от Mtel, по повод Mtel Media Masters - събитие за журналистически награди, което се състоя на 30 април и на което присъства известният френски автор Фредерик Бегбеде, както и аз. <b>В прессъобщението веднага фиксирах и разпознах моите идеи и дори цели изречения, копирани от моята публикация за блога ми, написана още на 2 май, в която съм споделила впечатления по повод същото събитие и в която съм писала най-вече за изказването на Фредерик Бегбеде и неговото отношение към новите технологии. </b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><a href="http://dl.dropbox.com/u/1115241/Begbede%20-%20rech%20-%20hit%20-%20M-Tel%20press%20release.doc">Тук можете да видите информацията до медиите, изпратена от Mtel.</a> Изреченията, подчертани в червено, са същите като изреченията в моята публикация <a href="http://petya-georgieva.blogspot.com/2010/05/blog-post.html">"Една петъчна вечер с Фредерик Бегбеде" от 2 май.</a></b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b></b></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b></b></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><a name='more'></a></b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Няколо PR-ски извода:</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">1. <b>Mtel ми направиха комплимент</b>, защото явно пиша доста добре :) </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">2. <b>Но за Mtel, това е голям PR гаф</b>. Защото >> Първо: Изпращат "нова" информация за събитие, състояло се преди 10 дни. Второ: Моля ви, не правете като Mtel! Никога не копирайте чужда информация и не я разпространявайте от свое име. Да, може да ползвате чужди текстове за вдъхновение, но ако толкова много ви харесват и искате да ги включите към вашия текст, то цитирайте, посочвайте автора и се допитвайте до него. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">3. Не забравяйте силата на новите технологии - в публичното пространство няма никакви ограничения, всичко се вижда и знае. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">4. Наемайте си добри PR специалисти и не подценявайте тяхната роля - могат да ви изградят позитивен имидж, но могат и да ви сринат репутацията.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">To be continued... </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com30tag:blogger.com,1999:blog-1730525882615405709.post-3958535626435115432010-05-02T00:51:00.000-07:002010-05-11T05:48:34.612-07:00Една петъчна вечер с Фредерик Бегбеде<div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAwGIvhZOYaTt8OGOmQYXLnKSj80kgNR6jwO_5njdGK3jGnVKa_-HhkRplHicXk0MFDl9ZA9gRjQo59plbKJGGOcRRMdLyxtVYIBIRB2Cq2rhus5iir9VAPXtNxnSNhMQr90EcdlUwRtYb/s1600/frederik.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAwGIvhZOYaTt8OGOmQYXLnKSj80kgNR6jwO_5njdGK3jGnVKa_-HhkRplHicXk0MFDl9ZA9gRjQo59plbKJGGOcRRMdLyxtVYIBIRB2Cq2rhus5iir9VAPXtNxnSNhMQr90EcdlUwRtYb/s320/frederik.jpg" /></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Ако Шекспир живееше в наше време, Ромео и Жулиета нямаше да се самоубият, защото щяха да сприятелят семействата си в Twitter и MySpace.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Еротично е да четеш книга и да разлистваш страниците.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Технологиите ни правят да изглеждаме по-умни, благодарение на неограничения достъп до огромно количество информация, но все пак насърчават нашето затъпяване. Технологиите направиха възможни връзките от разстояние и ни помагат да открием с кого да спим тази вечер благодарение на няколко кликвания, sms-a или разглеждане на няколко профила във Facebook. И въпреки всичко ... ни карат да се чувстваме самотни. Защото вместо да говорим със съседа си, ние му звъним по мобилния. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Да, въпреки всичките плюсове на съвременния технологичен свят, ние трябва да сложим баланса и границата, да не загубим връзката с действителността, в която е нормално човешките същества да общуват по между си, без да бъдат опосредствани от екрани. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a name='more'></a></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Ако се оставим на технологиите, един ден цялото ни културно богатство и наследство ще бъде съхранено чрез тях, и само едно натискане на бутона delete ще съсипе цялото развитие на обществата. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Замисляли ли сте се какво би се случило, ако едно време в СССР е имало интернет и социални медии, и комунистическият режим е можел да следи всеки един гражданин най-малко чрез неговите статуси, интернет активност и т.н.?</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Интернет гали егото ни, но всъщност колкото и да ни сближава с хората, толкова ни и откъсва от тях...</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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<div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">*** </span></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Това бяха част от мислите, страстно разказани от Фредерик Бегбеде по време на Mtel Media Masters - един конкурс за журналистически награди, организиран от частна корпорация. Бегбеде дойде с реч написана върху опаковка от фаст фууд храна и с много жестове и обиколки на сцената, той разказа колко хубаво е, че ги има днешните технологии, но и колко опасно в същото време може да бъде това за човешкия ум и развитие, за обществото и отношенията между хората. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Въпреки снизхождението си относно това, че корпорация раздава журналистически (!) награди, въпреки това, че бях резервирана относно целите на Mtel Media Masters - останах изненада, впечатлена и въодушевена. Заради Бегбеде. И заради най-новата му книга "Почивка в кома", чието представяне на българския пазар съвпадна с идването на Бегбеде.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Съмнително е когато корпорация награждава журналисти, защото се запитвам какво ще очаква по-късно от тях. Люба Ризова (главен редактор новини и актуални предавания в bTV) намекна нещо много вярно: второто нещо, което бизнесът може да напрви след "нахранете журналистите", е "наградете журналистите". Именно с такова съмнение подходих и аз към цялата идея за организирането на тези журналистически награди. Но ми се иска да вярвам на впечатленията, с които си тръгнах след Mtel Media Masters. Цялото събитие постави акцент върху новите технологии и всъщност целеше да гененерира обществен интерес именно върху тази тема, като покани за специален гост не кой да е, а световно известният френски писател Фредерик Бегбеде, известен с "9,99 франка", "Разкази под екстази", "Мемоари на един откачен младеж", "Любовта трае три години"...</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">На събитието присъстваха представители на всички водещи печатни и електронни медии. Търсеха се най-добрите журналистически материали, посветени на темата технологии. А наградите бяха определени от независимо жури, формирано от обществени личности, работещи в сферата на комуникациите. Фактът, че журналисти, издатели, PR специалисти и медийни анализатори са оценявали колегите си журналисти и техните материали може би (?) е обещаващо, че Mtel не са се намесили при <a href="http://prnew.info/bnt-i-computerworld-grabnaha-pyrvite-jurnalisticheski-nagradi-m-tel-media-masters%E2%80%992010/">съдържателната част на конкурс</a><a href="http://prnew.info/bnt-i-computerworld-grabnaha-pyrvite-jurnalisticheski-nagradi-m-tel-media-masters%E2%80%992010/">а</a>, а са отговаря за неговото иницииране и организиране, което пък от друга страна е повод за доста контакти с медиите. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Събието беше организирано стилно и (тук подчертавам) липсваха излишни рекламни послания, постоянно цитиране на награди и всичко онова, което те кара да се чувстваш като подложен на нахална рекламна атака. Освен това, приятна компания на Бегбеде беше най-забавната журналистическа тройка, позната ни от радио Витоша. Това не означава, че трябва безрезервно да се радваме на подобни инициативи. Преди да ги заклеймим като скъпо платени корпоративни събития, просто трябва да определим степента на тяхната полезност, като имаме предвид все пак и бизнес целите, застанали зад идеята.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Mtel Media Masters събра голяма част от българските медийни образи и насочи вниманието им към темата за комуникациите и технологиите. Но и им предостави пример за вдъхновение: Бегбеде и неговата позиция, че не трябва технологиите да ни завладеят, променят и побъркат до неузнаваемост. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Бегбеде цитира и антиутопията на Рей Редбъри, наречена "451 градуса по Фаренхайт", която аз обожавам. И чрез тази антиутопия направи паралел като посланието му беше, че не трябва да позволяваме книгите и писменното слово да бъдат "изгорени" и унищожени от новото поколения смарт телефони, notebooks и всички други технологични чудеса. А за да разберете наистина какво е имал предвид, цитирайки "451 градуса по Фаренхайт", ви препоръчвам да прочетете тази книга, защото така най-силно ще се докоснете до великата идея за съхраняването на човешкия ум и познания и тяхната обвързаност най-вече с книгите, а не с технологиите. </span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">На книгите дължим много и те са ни все още нужни. Да не забравяме, че на много хора им е изгодно ние да сме глупави и неграмотни, просто защото така сме по-лесни за управление и манипулация.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i>photo: actualno.com </i></span></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-26928550552271759142010-04-30T00:43:00.000-07:002010-04-30T00:43:06.368-07:00Underuse of Online Tools<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxtHT85_HCDTpm2qqW_Xf8sa9cect5wKgrNvrGxVn1ZcftNB6hpGfBN3RXnqFlVGxcXAX0QXlumM4l8FFPlm3I90TxdkMd5jxhlbe2E_EDPE9WmJeC0QUCMgOeNe66DpUYNaqVC0EaQZvL/s1600/blogpost-onlinetools.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxtHT85_HCDTpm2qqW_Xf8sa9cect5wKgrNvrGxVn1ZcftNB6hpGfBN3RXnqFlVGxcXAX0QXlumM4l8FFPlm3I90TxdkMd5jxhlbe2E_EDPE9WmJeC0QUCMgOeNe66DpUYNaqVC0EaQZvL/s320/blogpost-onlinetools.JPG" /></a></div><br />
<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">I was pretty surprised to be informed by the 201 episode of the Canadian podcast <a href="http://www.insidepr.ca/index.php/2010/04/28/inside-pr-2-01-wednesday-april-28-2010/">Inside PR (28th of April, 2010)</a> that the small business in the USA is not actively using online tools to benefit its growth and expansion. The hosts of the Inside PR (Martin, Jini and Joe) cited a new survey conducted by Citibank among 552 small companies in the States on usage of internet, online tools and social media.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">Even though the enormous buzz around the social media and the online tools and their power, according to the results of the survey it occurred that:</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">- 37% of these companies have not used a website for marketing or expanding their business; </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">- 84% have not used online tools to help them to sell their products and services;</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">- 62% are not using basic e-mail for marketing;</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">- 74% of those of companies which have website say that it has helped them to popularize their business and to attract new clients;</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">- 65% are not placing online ads;</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">- 30% answer that they plan to use social media in the next 12 months;</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"></span></div><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"></span><br />
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<blockquote style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">"Many small businesses today have yet to really harness the marketing and communication power that online tools can provide them," said Raj Seshadri, the head of Small Business Banking at Citibank. "Our survey reveals a huge opportunity for many businesses to begin using some of the basic online tools, such as email marketing, to drive their sales." (</span><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">www.darkreading.com)</span></span></blockquote><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="color: red;">Aren't you surprised? Because I am really surprised. Although the obvious positive business and marketing effects of the internet popularity, the online instruments which are business friendly and helpful are still underestimated and not actively used. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><br />
</span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><b>QUESTION: </b></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><b>What's your opinion? </b></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><b>How can you comment these results from the Citibank's survey? </b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">More about the survey: <a href="http://www.emarketingandcommerce.com/article/small-businesses-not-leveraging-online-tools-drive-their-business/1">Small Businesses Not Leveraging Online Tools for Growth</a></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><br />
</span></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-29862052825016738952010-04-29T21:52:00.000-07:002010-04-29T21:55:01.272-07:00Fijne Koninginnedag!<div style="text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv1EBas7sRcunJO6mgyHwreWh8qUqG2FSc2jVJIZCtJPsuNJd_R2ux8UHb-jaNpGSbph4XPO4kChkhLO5xeDdh_tzEC0imXONHHs79CD0xeyvAGkCli0JxfjfS6fNB8lpNg2rIqgHiGrCC/s1600/dutchgoogle.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="81" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv1EBas7sRcunJO6mgyHwreWh8qUqG2FSc2jVJIZCtJPsuNJd_R2ux8UHb-jaNpGSbph4XPO4kChkhLO5xeDdh_tzEC0imXONHHs79CD0xeyvAGkCli0JxfjfS6fNB8lpNg2rIqgHiGrCC/s200/dutchgoogle.jpg" width="200" /></a><span class="Apple-style-span" style="color: #333333;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Koninginnedag or Queen's Day is a national holiday in the Netherlands which is celebrated on 30th of April. </span></span><br />
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</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif;">Even Google goes Dutch today :) </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><br />
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</span></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-2884665718593637462010-04-27T09:20:00.000-07:002010-04-27T09:25:01.567-07:00Confessions of a Dissertation Writer<div style="text-align: justify;"><div style="text-align: center;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">If you wonder why I am not so actively blogging these days, I just want to apologize. <b>Blame my final dissertation</b> - it is taking almost all of me. But I should admit that even though it is hard and time consuming, I am really into it. And according to me it will be worthy. Because the more I dig into the topic, the more I am interested in it. </span></div></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I am writing about the storytelling as persuading tool in communications and in particular in the public relations. And during the several months (up to now) of my constant work, I have found really curious facts that worth discussing. So I promise soon to write about some of the most interesting aspects of the storytelling and its underestimated power. </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a name='more'></a>I will also share with you more about the human behavior and the processes of getting information and making decisions. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i>Let's say: </i>Recently<i> </i>it occurred to me that it is really sensible to write your final dissertation and it may be really helpful for your work. :) [Of course, this is valid in cases when you study and work in the same field and when you have chosen an interesting and provocative topic of your dissertation.]</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> Working atmosphere :)</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBDF4MLEcpLSIBBg_o6D8c2wKP7s1y2Y0VAR9GnGRI_S7tvs5KuzURkCBZEd_o5KgfPYVVekTsk-Us08w1NAqI3xlI5aws-QFxwz6lAt6jm3eLArmIonxftkBbFPsWVDPIrVXBQmoEfoTn/s1600/100_0824.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBDF4MLEcpLSIBBg_o6D8c2wKP7s1y2Y0VAR9GnGRI_S7tvs5KuzURkCBZEd_o5KgfPYVVekTsk-Us08w1NAqI3xlI5aws-QFxwz6lAt6jm3eLArmIonxftkBbFPsWVDPIrVXBQmoEfoTn/s400/100_0824.JPG" width="300" /></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Some of the useful sources of information :)</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-family: 'Times New Roman';"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy5Z8DZwg88f8tVaA57VP3dVdI39glxXdbt8kq95Q1U4mY3CvdnFM8MxAhRscsA7DOUpJqNl4BSi2PDhcLnpK4U476pU39-cDktHJphK1vJJBLpZvfX31aZxLrwkRK9zf2Ih0POgnPpjdE/s1600/100_0823.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy5Z8DZwg88f8tVaA57VP3dVdI39glxXdbt8kq95Q1U4mY3CvdnFM8MxAhRscsA7DOUpJqNl4BSi2PDhcLnpK4U476pU39-cDktHJphK1vJJBLpZvfX31aZxLrwkRK9zf2Ih0POgnPpjdE/s400/100_0823.JPG" width="400" /></a></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-13715636849668808252010-04-27T04:37:00.000-07:002010-04-27T04:37:46.144-07:00Smartphone Domino Machine :)<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhA_l4Q_W_cU-rtHBAfBfZh-QoCOdBB7wrH-YwK5y-7oNXwI1jAJEKQllIbQ6bhgk2Z71pEWzp4U8Zf6O1q60gRnkjN6mP4iPysuEqFi8nNfUtK_aTkyqbDSoyd5x6SAzf-Eo2IVxSEhuBB/s1600/The_Domino_Effect.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhA_l4Q_W_cU-rtHBAfBfZh-QoCOdBB7wrH-YwK5y-7oNXwI1jAJEKQllIbQ6bhgk2Z71pEWzp4U8Zf6O1q60gRnkjN6mP4iPysuEqFi8nNfUtK_aTkyqbDSoyd5x6SAzf-Eo2IVxSEhuBB/s200/The_Domino_Effect.jpg" width="200" /></a></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">I found this curious video </span><span style="font-size: small;">thanks to the Dutch <a href="http://www.blogilvy.nl/">Blogilvy</a>. One more proof that people working in the field of advertising and public relations are especially creative, funny and interesting and (a little bit) crazy. </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Just watch this video and you will see what an advertising agency in Italy has created. </span>:)</div><br />
<a name='more'></a> <object height="385" width="440"><param name="movie" value="http://www.youtube.com/v/Tf9sCBl7zPI&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/Tf9sCBl7zPI&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="440" height="385"></embed></object>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com2tag:blogger.com,1999:blog-1730525882615405709.post-83237115153066374982010-04-24T09:25:00.000-07:002010-04-25T07:00:33.104-07:00Censorship Map<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9lmOurYy_eWRZjQBZwoHBmXJ8ENFs7e_hW6vc5_F8wExe7tlttdC55fKBn1laUHbcprRgiq1X40oEBAaOgcvFmn5Y1qF2IMufSHHcurEi3ZkNxD2F-zifakqOh3zRlTQrsdm1TPTuv951/s1600/censorship.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9lmOurYy_eWRZjQBZwoHBmXJ8ENFs7e_hW6vc5_F8wExe7tlttdC55fKBn1laUHbcprRgiq1X40oEBAaOgcvFmn5Y1qF2IMufSHHcurEi3ZkNxD2F-zifakqOh3zRlTQrsdm1TPTuv951/s320/censorship.jpg" width="247" /></a></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Something interesting happened this week. On 20th of April, Google announced that the company has launched a new tool called "Government request" which reveals a map of the censorship around the world. Up to now there are 42 countries included that have requests content removal and 20 countries that have requested Google to provide information. The statistics is measured in the period 1st of July 2009 to 31st of December 2009. </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">For the first time the internet search leader has demonstrated so detailed attention towards the censorship. That is quite impressive.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"></span><br />
<a name='more'></a><span style="font-size: small;"></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">From Google promised to update the information on every six months. This looks like kind advice to the governments and all government agencies all around the world to be careful with their desire to control the information flow in internet. </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Top 5 countries with removal requests from the governments are: Brazil, Germany, India, the United States and South Korea. Top 5 countries with data requests are: again Brazil, again the United States, the United Kingdom, India and France.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Here you can take a look at the first statistics on governments' requests.</span></div><br />
<br />
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 480;"><tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Country <o:p></o:p></b></div></td> <td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Removal Request <o:p></o:p></b></div></td> <td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Country <o:p></o:p></b></div></td> <td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Data Request <o:p></o:p></b></div></td> </tr>
<tr style="mso-yfti-irow: 1;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Brazil</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">291<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:country-region w:st="on"><st1:place w:st="on">Brazil</st1:place></st1:country-region><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">3663<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 2;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Germany</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">188<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:country-region w:st="on"><st1:place w:st="on">United States</st1:place></st1:country-region><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">3580<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 3;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">India</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">142<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:country-region w:st="on"><st1:place w:st="on">United Kingdom</st1:place></st1:country-region><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">1166<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 4;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">United States</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">123<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:country-region w:st="on"><st1:place w:st="on">India</st1:place></st1:country-region> <o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">1061<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 5;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">South Korea</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">64<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:country-region w:st="on"><st1:place w:st="on">France</st1:place></st1:country-region><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">846<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 6;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">United Kingdom</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">59<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:country-region w:st="on"><st1:place w:st="on">Italy</st1:place></st1:country-region><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">550<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 7;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Italy</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">57<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:country-region w:st="on"><st1:place w:st="on">Germany</st1:place></st1:country-region><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">458<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 8;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Argentina</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">42<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:country-region w:st="on"><st1:place w:st="on">Spain</st1:place></st1:country-region><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">324<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 9;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Spain</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">32<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:country-region w:st="on"><st1:place w:st="on">Australia</st1:place></st1:country-region><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">55<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 10;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Australia</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">17<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:country-region w:st="on"><st1:place w:st="on">Argentina</st1:place></st1:country-region><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">98<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 11;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Canada</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">16<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:country-region w:st="on"><st1:place w:st="on">Poland</st1:place></st1:country-region><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">86<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 12;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Armenia</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:country-region w:st="on"><st1:place w:st="on">Belgium</st1:place></st1:country-region><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">67<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 13;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Austria</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Netherlands</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">67<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 14;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Belgium</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Singapore</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">62<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 15;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Cambodia</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Portugal</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">45<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 16;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Estonia</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Japan</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">44<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 17;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Finland</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">South Korea</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">44<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 18;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">France</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Switzerland</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">42<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 19;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Indonesia</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Canada</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">41<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 20;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Ireland</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Israel</st1:country-region></st1:place> <o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">30<o:p></o:p></div></td> </tr>
<tr style="mso-yfti-irow: 21;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Israel</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 22;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Japan</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 23;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Liechtenstein</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 24;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Lithuania</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 25;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Macedonia</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 26;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Malaysia</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 27;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Malta</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 28;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Mexico</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 29;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Netherlands</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 30;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">New Zealand</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 31;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Norway</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 32;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Pakistan</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 33;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Peru</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 34;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Russia</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 35;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Singapore</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 36;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Slovenia</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 37;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Sweden</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 38;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Switzerland</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 39;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Taiwan</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 40;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Thailand</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 41;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">Turkey</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">Less than 10<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="mso-yfti-irow: 42; mso-yfti-lastrow: yes;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.45in;" valign="top" width="139"><div class="MsoNormal"><st1:place w:st="on"><st1:country-region w:st="on">China</st1:country-region></st1:place><o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal">?<o:p></o:p></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 106.2pt;" valign="top" width="142"><div class="MsoNormal"><br />
</div></td> </tr>
</tbody></table><br />
<br />
<div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Of course, there is a <a href="http://googleblog.blogspot.com/2010/04/greater-transparency-around-government.html">publication</a> about the new transparency tool in the Google blog, which explains why the company launched this tool. In the beginning it cites the Universal Declaration on Human Rights:</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">"Article 19 of the Universal Declaration on Human Rights states that "everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers." Written in 1948, the principle applies aptly to today's Internet - one of the most important means of free expression in the world. Yet government censorship of the web is growing rapidly: from the outright blocking and filtering of sites, to court orders limiting access to information and legislation forcing companies to self-censor content...."</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Well done, Google! </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">I will be interested to see some information about Bulgaria. I remember that there was a period that when you wrote "trash" in Bulgarian language in google.bg, the first result that appeared was the government's website. Hasn't it reacted and complained to Google? </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9lmOurYy_eWRZjQBZwoHBmXJ8ENFs7e_hW6vc5_F8wExe7tlttdC55fKBn1laUHbcprRgiq1X40oEBAaOgcvFmn5Y1qF2IMufSHHcurEi3ZkNxD2F-zifakqOh3zRlTQrsdm1TPTuv951/s1600/censorship.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9lmOurYy_eWRZjQBZwoHBmXJ8ENFs7e_hW6vc5_F8wExe7tlttdC55fKBn1laUHbcprRgiq1X40oEBAaOgcvFmn5Y1qF2IMufSHHcurEi3ZkNxD2F-zifakqOh3zRlTQrsdm1TPTuv951/s1600/censorship.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">photo:http://www.ifc.com/makemediamatter/</span></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-49169973554510573552010-04-21T06:09:00.000-07:002010-04-24T07:57:18.103-07:00Earth Day<div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2bTcCAjM4rgCgbDB9fIHKORW2mXNkRDZ9c5GBK2YliPYemN2huNsPsDopNFo2CZiha6Pqnvmr50JZy7tjtswALhu-lyrNWtokYiFlak67vnfN6V1ovvFW30N-gTehrBCQt0dfuNKvWeia/s1600/planet-earth.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2bTcCAjM4rgCgbDB9fIHKORW2mXNkRDZ9c5GBK2YliPYemN2huNsPsDopNFo2CZiha6Pqnvmr50JZy7tjtswALhu-lyrNWtokYiFlak67vnfN6V1ovvFW30N-gTehrBCQt0dfuNKvWeia/s320/planet-earth.jpg" /></span></a></div><b><a href="http://www.earthday.org/earthday2010"><span class="Apple-style-span" style="color: #0b5394;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">April 22, 2010</span></span></a><span class="Apple-style-span" style="color: #0b5394;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">.</span></span></b><span class="Apple-style-span" style="color: #0b5394;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The inhabitants of the Planet Earth celebrate the 40th anniversary of the Earth Day which is a popular day in the whole world. <span class="Apple-style-span" style="font-family: 'Times New Roman', Helvetica, sans-serif;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I </span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">support</span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> the Earth Day because I appreciate the popularization of these vital social messages. Although I'm still a baby in public relations (aka junior PR), I just can't skip the importance of the Earth Day and not to talk/write about it. Especially, when I see that public relations is a powerful social tool which can popularize the initiative. </span></span></span><br />
<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The aim of the Earth Day:</span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">- to </span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">provoke</span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> people to speak about the ecological problems for 24 hours and to focus on them because these problems affect people of all countries and all social and economic groups. </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">- to </span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">raise the public awareness</span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> and to raise the awareness of the responsible institutions to the related problems and challenges.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a name='more'></a></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-family: 'Times New Roman';"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The challenge</span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">: to </span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">motivate</span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> people to be more concerned about our planet.</span></span></span></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The opportunity: </span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">to fight for </span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">better future</span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> on the Earth and to promote social activities in order to save the planet for the future generations. </span></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The result: </span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">the following video which is dedicated to the 40th Anniversary of the Earth Day. These two minutes and 18 seconds are created by Toyota and they reveal the will of the company to be socially responsible. Professionals from Toyota state that they are seeking to contribute toward a prosperous society and its sustainable development. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Times New Roman', Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The message</span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">: More companies, corporations and organizations should try actively to be good corporate citizens.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Still, I want to thank Toyota for the following video and to share it with you:</span><br />
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<span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><div><object height="324" width="376"><param name="movie" value="http://d.yimg.com/nl/cbe/default/player.swf"></param><param name="flashVars" value="vid=18555867&shareUrl=http%3A//whoknew.news.yahoo.com/%3Fvid%3D18555867&"></param><param name="allowfullscreen" value="true"></param><param name="wmode" value="transparent"></param><embed width="376" height="324" allowFullScreen="true" src="http://d.yimg.com/nl/cbe/default/player.swf" type="application/x-shockwave-flash" flashvars="vid=18555867&shareUrl=http%3A//whoknew.news.yahoo.com/%3Fvid%3D18555867&"></embed></object></div></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: #333333;"><span class="Apple-style-span" style="line-height: 16px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span> </span></span><br />
<span class="Apple-style-span" style="color: #333333;"><span class="Apple-style-span" style="line-height: 16px;"><span class="Apple-style-span" style="color: black; line-height: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">There are things that everybody can do daily in order to help for the survival of our Blue Planet. I believe that Earth Day 2010 can be a turning point to advance the worldwide ecological policy. It is an opportunity for individuals, corporations and governments to join together and fight together against the destruction of the nature. What's more, more than one billion people in 190 countries around the world will be active during the Earth Day.</span></span></span></span></div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-79757098933276909382010-04-19T01:42:00.000-07:002010-04-19T01:42:54.315-07:00PR експеримент 8 | Александър Христов в PR everyday life<div style="text-align: justify;"></div><div style="text-align: justify;"><div style="text-align: justify;"><i><b><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Здравейте,</span></b></i><br />
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<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Много съм радостна, защото днес е осмото издание на PR експеримента PR everyday life. Ако сте си мислили, че професията е феминизирана, то нека ви кажа, че до момента от 8 участника има 3 жени и 5 мъже, от които трима се казват Александър. :)</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Специалният гост за тази седмица е Александър Христов, който от 2006 г. е директор в управление „Маркетинг, реклама и връзки с обществеността” в Корпоративна търговска банка АД. Той е и преподавател в НБУ и председател на Комисията по етика на Българското дружество за връзки с обществеността. Убедена съм, че сте чели негови статии, защото той е автор на над 40 публикации по проблемите на медиите, PR и рекламата в списанията „Мениджър”, Медиа свят”, „BGBusiness review” „EGO”, както и преводач и редактор на няколко книги в областта на маркетинга, рекламата и PR.</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Мога да кажа, че заради Александър Христов започнах да си обновявам списъците с рожденни дни на важни хора, свързани с работата ми. :)</span><a name='more'></a><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">(И нещо не толкова свързано с PR) Потвърдих си тезата, че (за мен) сватбата като събитие не е най-вълнуващото преживяване, най-малкото заради стриптизьорките по ергенските партита. Все пак на стриптийз може да се ходи и без поводът да е сватба! :)</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Но да се върнем на темата. Представям ви работната седмица на Александър Христов, който също се присъедини към PR експеримента:</span></div><div style="text-align: justify;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"> </span><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"> </span></div><div style="text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYp9j8t1NhwaW02jrOedH4VR06kDNYrjn5XFuyOynQEnfL9Qa33nNLZelRge1jjQibyVlv4ueTyitO8W4nSNaZfz1GX1tn7taE2_kVDtBm4H2xQCoTjmqF8HfyGNFRVWFcOYZaWBvmvSC6/s1600/ahristov_w.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYp9j8t1NhwaW02jrOedH4VR06kDNYrjn5XFuyOynQEnfL9Qa33nNLZelRge1jjQibyVlv4ueTyitO8W4nSNaZfz1GX1tn7taE2_kVDtBm4H2xQCoTjmqF8HfyGNFRVWFcOYZaWBvmvSC6/s200/ahristov_w.jpg" width="150" /></a><b><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Понеделник</span></b><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">6:25. По това време обикновено започвам да се будя, днес успявам. Закуска, малко кафе, връзвам си вратовръзката, значи съм напълно буден, и тръгвам. Намирам място за паркиране и в 8 без нещо съм в офиса. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Във времето от 8 до 10 часа сутринта обикновено не звънят телефони и няма срещи – тогава продуктивността ми за четене, мислене и писане е най-висока. Но пък най-готините идеи ми идват следобед, така че има баланс. Тази сутрин отговарям на мейли, довършвам текстове за сайта, преглеждам пресклипинга. Публикации за КТБ, една от тях голяма. Ще говоря с журналистите по-късно, нахвърлям темите за разговор. Преглеждам два договора, егати, кога ли ще свикна с езика на юристите.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Седмична оперативка с колежките, както винаги минава много весело, но прекъсва предсрочно. Вътрешна среща по повод откриването на нов клон на банката в Пазарджик, концепцията ми е вече в главата. Фандъкова има рожден ден, ще я поздравим, все пак имаме съвместни проекти с общината. Следва десет секунден разговор с шефа, от който произтича работа за две седмици напред. Винаги става така.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">По обяд предавам отчета за миналия семестър в НБУ и обсъждаме как да усъвършенстваме курса. По пътя обратно връщам много обаждания. Уточняваме разни неща с Милена около PR фестивала, имаме покана да представим БДВО пред Клуба на журналиста и PR-а на НБУ, ще го направим другия вторник. Влизам във фейсбук, пиша си статус „участва в експеримент”. В inbox-а имам доста съобщения, опитвам се да отговоря на всички, категорично не успявам. Говоря с журналисти. Проблем с едно годишно оповестяване, проблемът е почти изгладен. Трето кафе за деня. Бърз преглед на финансовите сайтове. Същото е направила и Роси, макар че все си повтаряме, че КТБ не е равно на КБТ (кипи безсмислен труд). Планираме разни работи по комуникационната част на един проект за човешки ресурси. Гледаме свършените досега неща, дърпаме ушите на един подизпълнител, ама не много силно.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">След работа ще ходим с Калина на разходка и на пазар. Калина е на 3, говори много, но й се разбира малко. Интересно е, че има някаква собствена представа какво работи майка й, но за баща си категорично не може да формулира такава. А по-късно ще отскоча до едно парти на Jazz FM.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Абе ние май не довършихме сутрешната оперативка?</span><br />
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<b><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Вторник</span></b><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Паркирам на почти забранено място, но съм в 8 в офиса. Първо кафе. За последно коригирам бриф за кампания, писал съм го в края на миналата седмица и съм го оставил да отлежи в главата ми. Слава богу, този път има време. Важно е, защото ако не напишеш добър бриф към агенцията, ще получиш това, което искаш само по случайност.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Докато измислим как да комуникираме нова обществена длъжност на един от шефовете на банката, разсъждавам на глас върху „терминологичния хамелеонизъм” в PR-а и идеите на Пинкър. Колежките ми отмъщават със стари градски песни. Добре де, млъквам. Пресклипинг, мейли, предложения за спонсорство. Единият от проектите определено си струва, но най-вероятно няма как да се вмести в бюджета. Изненадващо предложение, което се връзва с идеята ни за събитието за клиенти в края на годината. Среща – веднага!</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Подготвям няколко вътрешни документа. Разпращам фактури. Подписвам разни неща. Дълъг разговор с колегите от Pro.bg – около банката и PR приз. После – една изключително приятна задача. Всяка година награждаваме отличниците от специалност МИО в УНСС и им предлагаме стаж в банката. Обсъждаме с ръководството на катедрата подбора и обявяването. Задачата е още по-приятна поради факта, че девет години след като завърших същата специалност, аз, категорично не най-любимият студент, общувам с бившите си преподаватели по този начин. Следва тур из банката, говоря с колеги за какво ли не, разнасям материали. Дългоочаквано обаждане. Ям парче пица и чета фантастичното „Изток – Запад” на Момо Капор. Подготовка за срещата, още няколко телефонни разговора.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">В 14:30 сме в агенцията. Обсъждаме няколко дизайна, предстоящата кампания, идеи, концепции. Говорим и за кампанията за депозитите и за резултатите, доколкото е възможно на този етап. „Treat agency as you should do your own staff”. В офиса приключвам с разни дребни задачи.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Остава да свърша малко работа за един приятел, да допиша материал за Мениджър и да го изпратя. Труман Капоти казва, че един текст се смята за завършен, само когато издателят го изтръгне от ръцете ти. После съм на парти на специалност Публична администрация в СУ, където съм водил дисциплината PR. Деси, една от студентките там, по организационни умения може да сложи в малкия си джоб много наши колеги :)</span><br />
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<b><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Сряда</span></b><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Днес не се справих със ставането навреме. Бързайки, хвърлям едно ухо на сутрешните блокове. Идвам на работа с чувството, че имам да наваксвам. Пресклипинг (спад в цените на акциите на банката), уточняваме разни неща за деня. Някой иска чадър. Търся следващата статия от поредицата „Фразеологичен речник на прехода” в „Труд”. Мислел съм си, че ако не се занимавах с комуникации, щях да изследвам най-новата ни история. Рожденици днес са три журналистки и една главна редакторка. Има нещо в този ден.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Пиша дълъг мейл. Подписвам протоколи. Объркали сме една дреболия по едни взаимоотношения, оправяме го. Довършвам вътрешен документ, останал от вчера. Разговарям с колеги от клоновете ни в Пловдив и Доспат. От вчерашната среща със студенти изникна една интересна CSR инициатива, ще мислим върху нея. Опитвам се да уговоря интервю за един от директорите на банката по актуална тема, стискайте ми палци Връщам обаждания.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">По обяд – среща навън с колега от финансов сайт. Обсъждаме няколко възможности. Едната от тях е достатъчно интересна, свързано е със сградата на банката, можем да извлечем „нестандартна публичност”. Докато съм на интернет вълна, хвърлям един поглед в блога на Деси Бошнакова. Не разбирам от блогове, но в него има супер свежи неща. За разлика от Кака Сийка например – много мрънкане, много негативизъм. Междувременно се занимавам със самолетния билет за един от чуждестранните членове на журито на PR приз. Убеждавам се, че авиокомпаниите ценообразуват, меко казано, доста непонятно и своенравно. Уговаряме срещи за следващия ден. Ровя из мейлите. Роси диктува нещо по телефона и повтаря „Ш като шнур”. Установявам, че няма да мога да отида на PR Thursday. Разглеждам един темплейт на пресрилийз за социални медии, който съм намерил скоро. После се захващаме с бюджета. Мислим какво да планираме за следващия месец, гледаме как сме се справили до средата на този. Бърза среща с колеги от картовия център, обсъждаме информация за клиентите.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Мой приятел, с когото обикаляме с мотор, ми е изпратил идея за маршрут през Румъния, нямам търпение да се стопли още времето. Нетипична офлайн активност – минавам през пощата. Знам какво ще се случи до края на деня – ще искам да гледам късните новини, а Ради ще ме пита какъв е смисълът, при положение че съм гледал централните.</span><br />
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<b><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Четвъртък</span></b><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Кафе, бисквити, вестници. Както повечето работни сутрини. Бързам да свърша някакви неща за час и половина – говоря по телефона, чета документи. Имам мейл с доста интересна презентация – съдържа загадъчни предложения като „архитектиране на соц. мрежи”, „мониторинг на мълвата”, „проактивно консултиране относно... докапитализиране”, „увеличаване на PR рейтинга”. Де да знаеш, може да изскочи някой заек Последни уточнения по едно спонсорство.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">В 9:30 с колежката сме на регионалната среща на глобалния договор на ООН. По-интересните дискусии са свързани четирите принципа на отговорните социални инвестиции, книгата за Strategic Community Investments и други. Има и по-малко интересни теми. В кафе паузата срещам познати, с които винаги е интересно да си поговориш. Следобедните панели ще са свързани с антикорупционни практики, решаваме, че няма да ходим. Така или иначе ни чака работа в банката. Връщам пропуснати обаждания. Чета мейли.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Помагам за подготовката на общото събрание на банката, другата седмица е. Продължавам с онзи проект с отличниците. Интересна среща с една агенция за маркетингови проучвания, продължава дълго, но е добре, защото винаги е полезно да научиш нови и достатъчно интересни неща за пазара. По-късно изпитвам една закъсняла студентка. Закъсняла е много, но, разбира се, подобен формален аспект не бива да влияе върху оценката на съдържателния – нейните знания и умения. Всъщност, тя се справя сравнително добре. С огромно прискърбие и със свито от свидливост сърце си превеждам дължимия данък за миналата година. Следва вътрешна среща във връзка със сайта, след което довършвам разни неща от деня. Чувам се с Калина по телефона. Пиша някакви неща във фейсбук. Разбирам, че подадените проекти за конкурса за PR студент са много, което ме радва.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Предстои да отида на networking reception (така са го нарекли) от регионалната среща на глобалния договор на ООН. Разчитам да си говорим повече за CSR и по-малко за антикорупция и, разбира се, бъде интересно.</span><br />
<b><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Ергенско парти</span></b><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Довечера е ергенското парти на един от приятелите ми. Жени се другата събота, сега диша последни глътки чист въздух, както се казва Подготвили сме му няколко изненади и нито една от тях не включва стрийптизьорка – май вече е банално.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">И все пак до партито има цял работен ден. Започвам го с отговор на запитване от сайта. Пресклипинг, разговори по телефона. Продължавам с работата по новия клон в Пазарджик, свалям и подреждам снимки от минали събития. Преглеждам материалите от вчерашната среща, подготвям вътрешни документи. Говоря по телефона за предстоящото проучване. Раздаваме материали на нови колеги в банката. Другата седмица вестник “Банкер” имат годишнина, уточняваме какво да направим. Още малко трудности във връзка с пристигането на единия чужденец от журито на PR наградите, ще се справим с тях, къде ще ходим. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Нова банкова карта – планираме вътрешни срещи, уточняваме се какво ще правим. Разговор с TV7. Мълчаливо подреждаме вестници, списания и документи, по някое време уреждам кола за едни чуждестранни гости. Пиша покани. Преглеждам финансовите сайтове. Ровя си из мейлите. Общо взето, вече е сравнително спокойно. По всичко личи, че следващата седмица обаче няма да се така. Няма и да бъде така довечера от 19:30 нататък, когато започва ергенското парти. Първо в кръчма, после в клуб, а накрая – не се знае...</span></div></div><div style="text-align: justify;"><br />
</div>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-89728401731313455272010-04-18T02:11:00.000-07:002010-04-18T02:11:40.890-07:00"Home Sweet Home"<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyzou0GAFCDedfGf_eH1ELmj5G8GmTTu3mSx1Splgz0Z0gqK3eqhdWRhsmPn4Td1UVd4CqiujY0hwlLten8FO0_NiadfG3HVjbsEQCdc6i8ZURPLrh7zwyriyvak8RTv2LbWQGQVFKbNnT/s1600/home-sweet-home.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyzou0GAFCDedfGf_eH1ELmj5G8GmTTu3mSx1Splgz0Z0gqK3eqhdWRhsmPn4Td1UVd4CqiujY0hwlLten8FO0_NiadfG3HVjbsEQCdc6i8ZURPLrh7zwyriyvak8RTv2LbWQGQVFKbNnT/s200/home-sweet-home.jpg" width="200" /></a></div><div style="text-align: justify;">I found these two lovely print advertisements and wanted to share them with you. </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">I think that's a nice way to promote the properties you sell: you do not just sell houses and apartments, but <b>you sell the Home concept.</b> That will be quite attractive for all kind of buyers because everybody is looking sooner or later for his/her own ideal place which will be called <b>Home</b>. The emotional power especially of the first ad is strong. The idea about "moving together" somewhere is the first step of building a home together.<br />
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</div><div style="text-align: justify;"><a name='more'></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk77v79GCLrMBASOz64Q39yylsi0KQgK2EGQtlyRueMspKtJHmjMo5H7_6uFerAERlmQQyy-j-iQPfzYYq7MhJo3MxprDNPuZ5a-_x5NdZTMupJzU8kzK3rC8B4DzvjrepRHspbjB53kTJ/s1600/hehehe.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk77v79GCLrMBASOz64Q39yylsi0KQgK2EGQtlyRueMspKtJHmjMo5H7_6uFerAERlmQQyy-j-iQPfzYYq7MhJo3MxprDNPuZ5a-_x5NdZTMupJzU8kzK3rC8B4DzvjrepRHspbjB53kTJ/s320/hehehe.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO8mYIbfFk4-27K8i02S1MYzrynfCWMWtDEJpFlmRdXTLg5qAPdvniV9cEv7Uvted_jfZuIrP3w8WjzjywQk0w_1aixuGwKRgxCdR1oavO4FMRqgbA5VFsShe-ytmz5fyzYExyYK71JAJw/s1600/barratt_print1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO8mYIbfFk4-27K8i02S1MYzrynfCWMWtDEJpFlmRdXTLg5qAPdvniV9cEv7Uvted_jfZuIrP3w8WjzjywQk0w_1aixuGwKRgxCdR1oavO4FMRqgbA5VFsShe-ytmz5fyzYExyYK71JAJw/s320/barratt_print1.jpg" /></a></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">Then I checked some info about the Barratt Homes and it occurred that the company's concept is that <a href="http://www.barratthomes.co.uk/About-Us/">Barratt Homes</a> is not just a housing developer, but a company that builds homes.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">From Barratt Homes say: "At every stage of the process; from designing and planning to the final finishing touches, we keep in mind the emotional and practical priorities of the people who will be living in our properties." </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">Well, for sure these ideas can be found and experienced in the print ads which is a good example for successful integration of the corporate idea into the advertising concepts. </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: small;"><i>Picture: </i></span><span class="Apple-style-span" style="font-family: Tahoma, Helvetica, sans-serif; white-space: pre;"><span class="Apple-style-span" style="font-size: small;"><i>http://www.ilhn.com/ </i></span></span></div></span>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com0tag:blogger.com,1999:blog-1730525882615405709.post-43704310593582350132010-04-17T09:09:00.000-07:002010-04-17T10:34:33.507-07:00The Cat Promoter<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQync4mxW8ICjydQ47otRJfDxc1pIKeotfHqiKi3Jq4M5dnIhXrBKHDSj1F23tUi_TmZ2DrC9kl3ENhWfQqGFfAZJPaX3Jqb9ZLA2Yb_9PL_q6vs16kPIRX_Z_acM-YYhbc4LaEqTs-oTL/s1600/iggy.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQync4mxW8ICjydQ47otRJfDxc1pIKeotfHqiKi3Jq4M5dnIhXrBKHDSj1F23tUi_TmZ2DrC9kl3ENhWfQqGFfAZJPaX3Jqb9ZLA2Yb_9PL_q6vs16kPIRX_Z_acM-YYhbc4LaEqTs-oTL/s320/iggy.JPG" /></span></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Do you believe that a cat can promote your product worldwide?</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> <br />
Well, that's just what happened these days. A cute video of a sweet cat playing with an iPad was released in YouTube. And just for several days it reached at least to 3,031,527 people. I am sure it helped a lot for the popularization of the new Apple gadget. </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">And I am sure that this is the new model of integrated marketing communications.<br />
<br />
Yes, it is unknown whether the cute video of the cat exploring the new iPad was planned to be shot and distributed in internet or not. Actually, the answer is not important at all, because the video occurred to be a great way to advertise the new Apple product. </span></div><div style="text-align: justify;"><a name='more'></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In my opinion, this is a creative and successful way to present your new product and show that it is easy to work with it. And of course this is a nice way to show off with some of its functions in order to wow the public. What's more, videos with animals are always fun and somehow they have great effect on the viewers. And all of them have fun with this video in particular, for sure.</span></div><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> </span></span><br />
<span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><object height="300" width="345"><param name="movie" value="http://www.youtube.com/v/Q9NP-AeKX40&hl=en_US&fs=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Q9NP-AeKX40&hl=en_US&fs=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="345" height="300"></embed></object></span></span><br />
<span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> </span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="white-space: pre;"></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">What's more, the most famous "OMG cat" in the internet was included in a video of Steve Jobs' presentation of the iPad. This is also cool. Watch it. And have fun! :)</span><br />
<div style="text-align: justify;"><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><object height="300" width="345"><param name="movie" value="http://www.youtube.com/v/M8EWjOy8jdw&hl=en_US&fs=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/M8EWjOy8jdw&hl=en_US&fs=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="345" height="300"></embed></object></span></span></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 12px; white-space: pre;"><br />
</span></span>Petya N. Georgievahttp://www.blogger.com/profile/00219276826646068727noreply@blogger.com2