Earth Day

April 22, 2010. The inhabitants of the Planet Earth celebrate the 40th anniversary of the Earth Day which is a popular day in the whole world. I support the Earth Day because I appreciate the popularization of these vital social messages. Although I'm still a baby in public relations (aka junior PR), I just can't skip the importance of the Earth Day and not to talk/write about it. Especially, when I see that public relations is a powerful social tool which can popularize the initiative. 
The aim of the Earth Day: 
- to provoke people to speak about the ecological problems for 24 hours and to focus on them because these problems affect people of all countries and all social and economic groups. 
- to raise the public awareness and to raise the awareness of the responsible institutions to the related problems and challenges.

The challenge: to motivate people to be more concerned about our planet.
The opportunity: to fight for better future on the Earth and to promote social activities in order to save the planet for the future generations. 
The result: the following video which is dedicated to the 40th Anniversary of the Earth Day.  These two minutes and 18 seconds are created by Toyota and they reveal the will of the company to be socially responsible. Professionals from Toyota state that they are seeking to contribute toward a prosperous society and its sustainable development. 
The message: More companies, corporations and organizations should try actively to be good corporate citizens.
Still, I want to thank Toyota for the following video and to share it with you:

There are things that everybody can do daily in order to help for the survival of our Blue Planet. I believe that Earth Day 2010 can be a turning point to advance the worldwide ecological policy. It is an opportunity for individuals, corporations and governments to join together and fight together against the destruction of the nature. What's more, more than one billion people in 190 countries around the world will be active during the Earth Day.


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