Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts
4 Ways to Get Inspired Change is always a good chance to run away from the routine which is exhausting our creativity. New experience provides new information and impressions which are very fruitful for generating new ideas. Recently I have discovered several ways which help me to seek inspiration. Here are just several examples which can easily affect your ideas productivity. I hope they may work for you too. On the other hand, I will be grateful, if you share some other inspiring activities which can refresh our thinking boxes with new ways of generating creativity. How to Create Sticky Ideas? I have always craved for a magical formula for creating gooooood ideas. It occurred that there is a real formula which is pretty useful and very helpful. You just need to know 6 essential principles for creating the best idea which will catch the attention and will be remembered. And thanks to Chip & Dan Heath I discovered 6 life-saving navigators which are the perfect guide when you are out of creativity. SUCCESs – this is the name of the precious formula which consists of 6 principles which should be followed in order to generate fantastic ideas. Andy Green: Interactivity Provides More Opportunities for PR People Andy Green: "Curiosity Develops Our Creativity"Andy Green is author, international conference speaker, trainer, facilitator, and Brand PR consultant who was the guest speaker during the Creativity Days (check out what I have already written about it). Andy Green is an expert on flexible thinking, creativity, and communications and lectures around the world on these subjects. I am glad that I had the opportunity to ask Andy Green several questions in the contex of these topics. Here is a short interview with him about creativity, current tendencies in PR and personal brandcasting: Creativity Matters | Creativity Days 2010 with Andy Green We are all good at worrying and creating different scenarious in negative mood in our minds. This means we are all good in creativology*. Mtel наруши авторски права на блогърНа почивка съм в Лондон, но като истински PR специалист си проверявам редовно мейла. (хе-хе) :) И хоп - изведнъж изкочи нещо, което ме шокира, изненада и дори възмути. На 11 май в 1:34 българско време получавам информация до медиите, изпратена от Mtel, по повод Mtel Media Masters - събитие за журналистически награди, което се състоя на 30 април и на което присъства известният френски автор Фредерик Бегбеде, както и аз. В прессъобщението веднага фиксирах и разпознах моите идеи и дори цели изречения, копирани от моята публикация за блога ми, написана още на 2 май, в която съм споделила впечатления по повод същото събитие и в която съм писала най-вече за изказването на Фредерик Бегбеде и неговото отношение към новите технологии. Тук можете да видите информацията до медиите, изпратена от Mtel. Изреченията, подчертани в червено, са същите като изреченията в моята публикация "Една петъчна вечер с Фредерик Бегбеде" от 2 май. Smartphone Domino Machine :) I found this curious video thanks to the Dutch Blogilvy. One more proof that people working in the field of advertising and public relations are especially creative, funny and interesting and (a little bit) crazy. Just watch this video and you will see what an advertising agency in Italy has created. :)
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