Showing posts with label new. Show all posts
Showing posts with label new. Show all posts
Your Heineken I absolutely agree with Jeff Bezos, founder of Amazon, who says: "If you focus on what customers want and build a relationship, they will allow you to make money". In this sense I want to show you a nice way of building a relationship between a brand and its consumers. Your Heineken is an option to buy 6 personalized bottles of Heineken which are designed by you. Everybody can create own bottle of beer according to what they like and prefer and may choose between several main categories of bottles design, such as: party, summer, sport, triumph, celebration, etc. You can design your own bottle by changing its color and background and adding a photo or text. The Cat Promoter Do you believe that a cat can promote your product worldwide? Well, that's just what happened these days. A cute video of a sweet cat playing with an iPad was released in YouTube. And just for several days it reached at least to 3,031,527 people. I am sure it helped a lot for the popularization of the new Apple gadget. And I am sure that this is the new model of integrated marketing communications. Yes, it is unknown whether the cute video of the cat exploring the new iPad was planned to be shot and distributed in internet or not. Actually, the answer is not important at all, because the video occurred to be a great way to advertise the new Apple product.
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