Showing posts with label creative. Show all posts
Showing posts with label creative. Show all posts
Viral Oil Spill In order to be creative you need to activate, surprise, scare or provoke already existing associations in people's mind. And here is one very catchy idea promoting A Cleaner Future and making us wonder what we will leave for the next generations. In the context of the BP oil spill, the agency Mark & Phil (believing in their mantra "Do Good, Create Meaning") in cooperation with the award winning multimedia postproduction house Greener Media (based in New York) created a viral video with the aim to "encourage people to find out more about clean energy sources", Advertising Age writes. The idea is really outstanding. With the aim to provoke people's attention and interest to learn more about an important topic, the viral video shows web pages being contaminated by the thick oil spill. How to Create Sticky Ideas? I have always craved for a magical formula for creating gooooood ideas. It occurred that there is a real formula which is pretty useful and very helpful. You just need to know 6 essential principles for creating the best idea which will catch the attention and will be remembered. And thanks to Chip & Dan Heath I discovered 6 life-saving navigators which are the perfect guide when you are out of creativity. SUCCESs – this is the name of the precious formula which consists of 6 principles which should be followed in order to generate fantastic ideas. Wrangler: Clothes off Wrangler creatively presents its Blue Bell Jeans spring / summer 2010 collection with a new website which is produced by the Swedish interactive agency Kokokaka. The catalog is interactive and you can undress a model or pull him around with a simple drag of the mouse. It allows the visitors to interact with the model while previewing the clothing in action. The site also provides soundtrack and video clip of the best scenes. Creativity InspiresI need a dose of inspiration. And a dose of creativity, please! And when feeling loss of creativity and inspiration, I just love to look for out-standing ads... Here's what I found today. Pretty good... These two print ads are released this month.  The Art of Direct MarketingI was amused by an effective way of promoting a new fragrance. Just in time for the summer, Calvin Klein presented creatively the new men's fragrance "Eternity Aqua" to the British customers. And what did from Calvin Klein do? They produced small stylish bottles of mineral water and put on them stickers with the name of the perfume. What's more - they added "scratch and sniff" option to the bottle's sticker. And these bottles were distributed by promoters to the London's citizens. CK got extra gains because the days of the promotions were really hot so everybody was grateful to receive a bottle of cool water. Confessions of a Dissertation WriterIf you wonder why I am not so actively blogging these days, I just want to apologize. Blame my final dissertation - it is taking almost all of me. But I should admit that even though it is hard and time consuming, I am really into it. And according to me it will be worthy. Because the more I dig into the topic, the more I am interested in it. I am writing about the storytelling as persuading tool in communications and in particular in the public relations. And during the several months (up to now) of my constant work, I have found really curious facts that worth discussing. So I promise soon to write about some of the most interesting aspects of the storytelling and its underestimated power. Smartphone Domino Machine :) I found this curious video thanks to the Dutch Blogilvy. One more proof that people working in the field of advertising and public relations are especially creative, funny and interesting and (a little bit) crazy. Just watch this video and you will see what an advertising agency in Italy has created. :) Earth Day The aim of the Earth Day: - to provoke people to speak about the ecological problems for 24 hours and to focus on them because these problems affect people of all countries and all social and economic groups. - to raise the public awareness and to raise the awareness of the responsible institutions to the related problems and challenges. "Home Sweet Home" I found these two lovely print advertisements and wanted to share them with you. I think that's a nice way to promote the properties you sell: you do not just sell houses and apartments, but you sell the Home concept. That will be quite attractive for all kind of buyers because everybody is looking sooner or later for his/her own ideal place which will be called Home. The emotional power especially of the first ad is strong. The idea about "moving together" somewhere is the first step of building a home together. The Cat Promoter Do you believe that a cat can promote your product worldwide? Well, that's just what happened these days. A cute video of a sweet cat playing with an iPad was released in YouTube. And just for several days it reached at least to 3,031,527 people. I am sure it helped a lot for the popularization of the new Apple gadget. And I am sure that this is the new model of integrated marketing communications. Yes, it is unknown whether the cute video of the cat exploring the new iPad was planned to be shot and distributed in internet or not. Actually, the answer is not important at all, because the video occurred to be a great way to advertise the new Apple product. Спортът като начин на живот - 1"Победата е заразителна" - така мога да обощя първата част от поредица материали, посветени на темата за спорта и комуникациите Спортът зарежда със здраве, дух, състезателна амбициозност. Помага на ума да релаксира, като същевременно ни поддържа красиви и жизнени.  Спортът е начин на живот. Именно това е ключовото послание, което големите компании за спортни облекла, непрестанно комуникират в своите кампании. И казано честно, според мен, работи! Тъй като началото на пролетта е един много благоприятен момент за разговори за спорт, нека видим какво правят големите спортни компании. Става въпрос за кампаниите на Nike Women, които използват техниките на интегрираните маркетинг комуникации. Да "изпееш" новинитеПопаднах на страхотна песничка, посветена на английския вестник Daily Mail, създадена по идея на автора на известния блог Dan and Dan.  Three big brands in ParisImagine three big brands with worldwide reputation gathered at one place. Firstly, let's start with this: Ads with Jude Law always distract me. And it is very dangerous for me (and for other pedestrians and drivers), if the ads are located at the streets as billboards, or exposed on the shop windows. ;) So now I feel really oblidged to warn all the Jude Law's fans that soon there will be a Dior TV ad, directed by Guy Ritchie and with the participation of Jude Law. Dior. Guy Ritchie. Jude Law. This TV ad will have WOW-effect, I suppose. It's All in the MIXI want to share with you a stylish and very clever online advertisement, which drew my attention, while reading MarketingWeek.co.uk. The ad compares the marketing mix with a delicious cocktail which makes nice association.  "It's All in the Mix" is an advertisement of an event called "Technology For Marketing & Advertising", which is going to take place in London, on 23th and 24th of February 2010. Regarding the creative advertisement, I think it will be really helpful event for the specialists working in the field. The internet site of the event is telling that: "TFM&A is the UK's only integrated marketing event and delivers all the latest industry insight, trends and developments as well as leading suppliers of data, CRM, digital and now direct solutions giving you the perfect blend for truly integrated marketing & advertising campaigns." Well done! I wish I could participate... but still hope that similar events will be soon organized in Bulgaria, too. Dutch MountainsDuring the last week I was quite busy with one interesting assignment I had to do... So now I am pretty impatient and excited to share with you what came out of this project. [just click on the link] I hope you will ENJOY it! :)  During the whole week I was experiencing a little part of the movie-making magic and it was unbelievable and great fun! Especially I want to thank to my boyfriend whose work was precious and irreplaceable! University Guerrilla marketing Noordelijke Hogeschool Leeuwarden (NHL) - the Dutch university, at which I was an exchange student, opened its new building on 4th of January 2010. The new building is huge, beautiful, modern, with lots of facilities and etc. Next to the "new home" of the university is located another university - Stenden University. And they impressed me with their interesting action on the third day of the opening of the Noordelijke Hogeschool Leeuwarden's new building. What they did is a typical successful example of Guerrilla Marketing. They located their students with T-shirts of Stenden in front of NHL's entrance and they welcomed everybody with a cup of hot chocolate and oliebollen (typical Dutch pastry similar to a doughnut). The intriguing thing is about the cups of the hot chocolate which were not plastic for one use only but normal cups (for coffee) with the logo of Stenden and with this sentense: Welcome New Neighbours! So now it is very easy to see cups of Steden University in NHL. The guesture of the "gifts for the neighbour" is very sweet and nice but also pretty clever, tricky and sneezy. Very creative: It's just self-promotion in the competitor's territory. photo: www.nhl.nl
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